Sources
Help build the largest human-edited directory on the web.
Submit a site - Become an editor
Wikipedia. Licensed under the GNU Free Documentation License.
Are you an expert in this subject? Join the discussion and share your knowledge at Wikipedia.org.
Reese's Pieces
From Wikipedia, the free encyclopedia
Reese's Pieces are a peanut butter-flavored candy manufactured by The Hershey Company. They are circular in shape, and covered in candy shells that are colored yellow, orange, or brown. Because of this coloring, Reese's Pieces are commonly used in autumn themes (for decoration, promotion, etc.). They can be purchased in plastic packets, cardboard boxes (Canada), or cup-shaped travel containers. The candy was introduced in 1978, and launched throughout the United States in 1980.
Reese's Pieces are a product extension of the Reese's Peanut Butter Cups line; this new product was designed to capitalize on the success of the chocolate-covered peanut butter cups.
Contents |
The candies were first manufactured using the panning machines that were left over from the failed "Hershey-ets" project. Designers knew that they wanted a peanut-flavored candy, but had some problems with the filling. Original plans called for filling the candy shells with peanut butter, but the oil leaked out into the shell, leaving it soft and soggy.
The developer of the project turned the problem over to a team of outside scientists who created a peanut-flavored sugar filling called penuche. More experimentation was needed to determine the correct thickness of the shell. Finally, the colors of the candy coating was designed to coordinate with the color of the Reese's package.
Although Reese's Pieces are listed among the "chocolate-based" candies as well as "confectionery" candies on the Hershey's website[1], they do not contain any chocolate.[2]
Steven Spielberg originally approached Mars with the idea of product placement of M&M's in his upcoming movie, E.T. the Extra-Terrestrial (1982). Mars declined the offer. Spielberg later approached the Hershey Chocolate Company, who turned down the idea of using their flagship product Hershey's Kisses but chose to use Reese's Pieces instead. Immediately after the movie was released, sales of Reese's Pieces increased by 80%.[3]
- ^ http://www.hersheys.com/products/chocolate.asp
- ^ Email from Hershey's
- ^ Zazza, Frank. Measuring the Quality of Product Placement. Archived from the original on 2007-04-13. Retrieved on 2007-11-10.
- Brenner, Joël Glenn (2000). The Emperors of Chocolate: Inside the Secret World of Hershey & Mars. Broadway Books. ISBN 0-7679-0457-5.
|
|
|
|---|---|
| Chocolate-based: | 5th Avenue • Almond Joy • Bar None (discontinued) • Cherry Blossom • Fast Break • Glosette • Heath bar • Hershey bar • Hershey Kiss • Hershey's Kissables • Hershey's Cookies 'n' Creme • Hershey's Pops • Hershey's S'mores • Kit Kat* • Krackel • Milk Duds • Mounds • Mr. Goodbar • Oh Henry!† • Rolo* • Reese's Peanut Butter Cup • ReeseSticks • Skor • Snack Barz • Take 5 (Also known as Max 5) • Whatchamacallit • Whoppers • York Peppermint Pattie • Swoops |
| Non-chocolate: | Bubble Yum • Good & Plenty • Ice Breakers • Jolly Rancher • Koolerz • PayDay • Reese's Pieces • Twizzlers • ZAGNUT • ZERO |
| * This product is marketed in a number of countries, but is produced by the Hershey Company only within the United States. † This product is marketed in both the United States and Canada, but is produced by the Hershey Company only within Canada. Hershey also manufactures Cadbury-branded products in the U.S. and military chocolate for the U.S. armed forces. |
|