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Rimshot (broadcasting)
From Wikipedia, the free encyclopedia
Rimshot is a radio and television broadcasting term for a signal that attempts to reach a larger market from a distant suburban, or even rural, location.
Rimshot stations are often at a disadvantage compared to full-power signals in a market. Many rimshot operators attempt to serve the larger market with a signal that has deficiencies in the intended listening area.
In the Washington, DC radio market, classical music outlet WGMS (FM) 104.1 now resides on a signal licensed to Waldorf, Maryland, which aims at the Washington market from the southeast. It also has another signal, WGYS (FM) 103.9, which covers parts of the market from the northwest.
In the Columbus, Ohio radio market, rock music station WAZU (FM) 107.1 aims at the Columbus audience from a transmitter northeast of its city of license, Circleville, Ohio.
In the Minneapolis-Saint Paul radio market, a trimulcast of three suburban statoins, WGVX 105.1 in Lakeville to the south, WGVY 105.3 in Cambridge to the north and WGVZ 105.7 in southwest Eden Prarie make up one soft adult contemporary station called "Love 105", which covers most of the metropolitan area.
The term rimshot is more widely used in radio, but also exists in the world of television. KCWX 2 in Fredericksburg, Texas has served as the UPN affiliate for both the San Antonio and Austin television markets. Though its signal will still be seen in Austin, the station will focus on San Antonio when it becomes a CW Network affiliate.