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Riverdale is a fictional town somewhere in the United States that is the setting for most of the various characters that appear in Archie Comics.

Riverdale is usually shown as being a medium-sized town (Possibly a suburb of a bigger city.), with all the usual amenities of such—a shopping mall, restaurants, and parks. Riverdale has been shown to have beaches, lakes, rivers, mountains, plains, and four distinct seasons with changes in climate. The local populace is usually fairly friendly. While Riverdale's location was never clearly defined, other nearby towns include Greendale, home of Sabrina, the Teenage Witch (who once lived in Riverdale but eventually moved) and Midvale, the hometown of Josie McCoy and the characters associated with Josie and the Pussycats (although in the film the characters come from Riverdale). In one strip, a letter sent to Riverdale has "U." where the state should be, and a zip code of 10543 (which in real life is Mamaroneck, NY, the home of the editor Michael Silberkleit).

Riverdale and many of the characters and sites are based on Haverhill, Massachusetts, hometown of Archie creator Bob Montana. A replica of Auguste Rodin's statue The Thinker sits in front of both Haverhill High School and Riverdale High School.

Notable places in Riverdale include Riverdale High School, Pop Tate's Chocklit Shoppe (the soda shop frequented by the teenaged cast), and Pickens' Park.

• In The Simpsons episode "Sideshow Bob Roberts" (Episode 2F02), several Archie Comics characters, including Archie Andrews, Veronica Lodge, Moose Mason and Jughead Jones, make a brief cameo appearance. They are shown pulling up to the Simpsons' house, tossing Homer Simpson out of their car. Moose warns Homer to "Duh, stay out of Riverdale!". Later in the episode, Homer is reading an issue of Archie Comics and mutters, "Stuck-up Riverdale punks, think they're too good for me!".
• The punk rock band The Riverdales takes its name from the town of Riverdale