Rogers Wireless

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Rogers Wireless Inc.
Rogers Wireless logo
Type Private (subsidiary of Rogers Communications)
Founded Toronto, Ontario (1983)
Headquarters Toronto, Ontario
Key people Robert Bruce - President
Industry Wireless Services
Products UMTS, HSDPA, EDGE, GPRS, AMPS, GSM, TDMA,
BlackBerries, Wireless Data Services,
Two way messaging
Revenue image:green up.png$4.01 billion CAD
Employees 5,287 (2004)
Website www.rogers.com/wireless
Rogers AT&T Wireless logo when Rogers' wireless division was in partnership with AT&T
Rogers AT&T Wireless logo when Rogers' wireless division was in partnership with AT&T

Rogers Wireless, formerly known as Rogers AT&T Wireless, is a wholly owned subsidiary of Rogers Communications. Rogers purchased Fido in November 2004, creating Canada's largest wireless carrier, which surpasses Bell Mobility in subscriber volume, and is a Global System for Mobile Communications (GSM) network. Rogers began to integrate the two networks starting in early 2005.

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Rogers began with an Advanced Mobile Phone System (AMPS) network, and later moved to the IS-136 standard before finally moving to a GSM network in the 1990s. At various times the service was sold under the names Cantel, Cantel AT&T, Rogers Cantel AT&T, and Rogers AT&T Wireless. Their network still allows service on older standards but development is now focused entirely on GSM service. Both the AMPS and IS-136 networks are in the process of being decommissioned[1], with full shutdown expected in May 2007.

Prior to Rogers acqusition, the wireless business was know by several names:

  • Cantel Communications
  • Cantel AT&T

Rogers offer the following services:

Rogers Wireless carries phones made by Nokia, Motorola, Samsung, Siemens AG, LG, Sony Ericsson, and Panasonic. Rogers now focuses primarily on their GSM/GPRS/EDGE network, and has for the past 2 years. Rogers Wireless claims to be the only Canadian Wireless Provider to offer a complete, independent coast-to-coast network spanning all Canadian regions excluding the Territories.

In February 2006 at the 3GSM Conference in Barcelona, Rogers announced that testing for their 3G/3.5G UMTS/HSDPA network would be complete by March 2006. The network was brought online for select markets on November 2, 2006, with further expansion during 2007. UMTS/HSDPA is officially available in the Golden Horseshoe of Ontario, including Brampton, Burlington, Hamilton, Mississauga, Oshawa, Richmond Hill, Pickering, Newmarket, Markham, Niagara Falls, Oakville, St. Catharines, Toronto, and all points between. [2] So far, users are reporting performance in the 2-3 Mbit/s range on the HSDPA network, and 1 Mbit/s using UMTS.

In February of 2007, in an e-mail blast to its current customers, Rogers wireless division announced that it would be the exclusive Canadian carrier for the Apple iPhone.[1][2]

Rogers Wireless offers the following Wireless Business Applications to its customers: Mindit Assist, AskMeNow, Sales Anywhere, NewsClip, bbTV, FPinfomart Mobile, Connection Manager, eOffice

  • 6.2 million subscribers
  • Covers 94% of the Canadian population
  • Largest Canadian BlackBerry service provider
  • Offers Prepaid and monthly billing options
  • Posted 2005 ARPU of $63.56 for monthly accounts
  • Employs 5,000 full time employees

Reports from The Globe and Mail in December 2005 have linked the use of stolen phones from Rogers Communications executives (including Rogers' boss Edward Samuel Rogers) and other clients by terror organizations linked to Hezbollah.

Employee sources have cited that the issue of executive cellphones being cloned dates from 1998 and has long since been closed.

  1. ^ Rogers to Be Exclusive Apple iPhone Provider in Canada
  2. ^ Rogers to Be Exclusive Apple iPhone Provider in Canada

Rogers Communications Inc.

Corporate Directors: Ronald Besse | Charles Birchall | H. Garfield Emerson | Peter Godsoe | Thomas Hull | Philip Lind | Nadir Mohamed | David Peterson | Edward Rogers | Edward Rogers III | Loretta Rogers | Melinda Rogers | William Schleyer | John A. Tory | J. Christopher Wansbrough | Colin Watson

Magazines: Canadian Business | Chatelaine | Flare | glow | L'actualité | LOU LOU | Maclean's | Marketing Magazine | MoneySense | Ontario Out of Doors | Profit | Today's Parent
Television assets: The Biography Channel (Canada) | CPAC | G4techTV (Canada) | OLN | OMNI Television | Rogers Sportsnet | Rogers Television | Télévision Rogers | TVtropolis | The Shopping Channel | Viewers Choice
Broadcast television stations: CFMT | CHNU | CIIT | CJMT
Other assets: Fido | Jack FM (most Canadian stations) | Rogers Cable | Rogers Centre | Rogers Yahoo! Hi-Speed Internet | Rogers Telecom | Rogers Plus | Rogers Wireless | Spring Fishing Show | Toronto Blue Jays
Radio stations: CFAC | CFFR | CFRV | CFSR | CFTR | CHEZ | CHFI | CHFM | CHMN | CHNI | CHTT | CHUR | CHYM | CICX | CIGM | CIOC | CISQ | CISS | CISW | CITI | CIWW | CJAQ | CJCL | CJET | CJMX | CJNI | CJQM | CJQQ | CJRQ | CJRX | CKAT | CKBY | CKCL | CKFX | CKGB | CKGL | CKIS | CKLG | CKNI | CKQC | CKSR | CKWX | CKY

Annual Revenue: $5.60 billion CAD (24% FY 2004) | Employees: 18,057 | Stock Symbols: TSX: RCI.A, TSX: RCI.B, NYSE: RG | Website: www.rogers.com

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