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The town of Salem is the setting for the U.S. soap opera Days of our Lives. It is located in the Midwestern United States, though the state is never mentioned. Originally set in New England, the vague setting was moved to somewhere in the Midwest in the 1970s. Every year the real Salem, Illinois even holds a Salem Days fest, in which several members of the cast attend.

While it is constantly referenced as a town, it features more characteristics of a city; for example it is home of the large, multinational corporations Titan Industries and Basic Black, Mythic Incorporated, as well as a full University and an international airport. Despite its otherwise innocuous presence, over the years it has been a hotbed of foreign intrigue, organized crime, and other strange happenings.

Interestingly enough, despite its location in the midwest, Salem has a thriving industrial harbor, leading some fans to believe it is located on the Great Lakes.

Characters often make reference to Chicago being nearby and the 312 Area Code, indicating Salem may be in Illinois. Also notable to mention is that some characters are Chicago Bears and Chicago Cubs fans.

• Salem Police Department: where Abe Carver, Roman Brady, and Bo Brady work, among others.
• Salem Place: Popular shopping plaza.
• Java Café: Popular coffee house located at Salem Place.
• Salem University: Salem's institution of higher education; where Chelsea Brady, Belle Black, and Stephanie Johnson attend and Billie Reed and Nick Fallon work.
• Salem University Hospital, commonly referred to as "University Hospital;" Tom Horton, Neil Curtis, Mike Horton, Kayla Brady, Marlena Evans and Lexie Carver all have or do work here.
• Salem Inn: Home to Kate Roberts, Steve and Kayla Johnson.
• The Cheatin' Heart: Bar owned by Adrienne Johnson Kiriakis.
• The Brady Pub: Local Irish eatery opened in 1992 in the location formerly known as the Brady Fish Market it's owned by Shawn and Caroline Brady.
• Dune: Dance club.
• Chez Rouge: Gourmet restaurant owned by Maggie Horton.
• Max's Garage: Business which Max Brady formerly owned.
• Alice's: Restaurant and bar owned by Bonnie Lockhart, and named after town matriarch Alice Horton.
• Penthouse Grill: Moderately upscale restaurant. Now a permanent set, it was first shown in the 1994 primetime special Night Sins.
• Titan Industries: Corporation owned by Victor Kiriakis.
• Basic Black: Company founded by John Black and rival to Titan Industries; secret location of the local office of the International Security Alliance (ISA), an global spy/law enforcement agency that's always investigating somebody in town (usually someone related to or doing business with the DiMera family).
• The Salem Spectator: Major newspaper, where Jack and Jennifer Deveraux met.
• The Dock: Where the famous Fancy Face, Fancy Face II and Fancy Face III boats were docked, and often visited by Bo and Hope Brady.
• St. Lukes: Local church where most religious ceremonies, such as christenings, weddings, and funerals, occur.
• Mythic Communications: Communications company owned by EJ Wells, Kate Roberts, and Sami Brady.

• Alice Horton: Matriarch of the Horton family and the town's most beloved citizen.
• Tom Horton: Former chief of staff at Salem University Hospital.
• Shawn Brady and Caroline Brady: Patriarch and matriarch of the Brady family. They also own the Brady Pub.
• Mickey Horton and Maggie Horton: Mickey is an attorney and Maggie owns the french bistro, Chez Rouge.
• Dr. Marlena Evans: Psychiatrist and respected citizen of Salem.
• Roman Brady: Salem's Deputy Police Commissioner.
• Bo Brady: Salem's Police Detective.
• Abe Carver: Salem's Police Commissioner.
• Hope Williams Brady: Former Salem police officer and respected citizen.
• Dr. Kayla Johnson: Salem University Hospital doctor and respected citizen.
• Steve Johnson: Salem citizen.
• Dr. Lexie Carver: Former doctor at Salem University Hospital and respected citizen.
• Celeste Perrault: The town psychic and respected citizen.
• Victor Kiriakis" Owner Titan Publishing.
• Kate Roberts: Corporate business woman.
• Adrienne Johnson Kiriakis: Owner of The Cheatin' Heart and respected citizen.

The DiMera family is the morbid clan of Salem, with a vendetta against the Brady family. They are guided by the evil Stefano DiMera. The vendetta began at the request of his late father, Santo DiMera.

Current DiMera Family Members:

• Stefano DiMera- The patriarch of the DiMera family and Crime Lord.
• Count Antony DiMera- Corporate Business man.
• Lexie Carver- Only surviving daughter of Stefano DiMera. Mother is Celeste Perrault.
• Anna Fredericks DiMera- Wife of Tony DiMera.
• EJ Wells- Former racecar driver and owner of Mythic Communications.
• Sami Brady - Wife of EJ Wells.

Families currently residing in Salem:

• The Alamain Family
• The Black family
• The Brady family
• The Carver Family
• The DiMera family
• The Evans Family
• The Horton family
• The Johnson Family
• The Kiriakis family
• The Olsen Family
• The Reed/Roberts family
• The Simmons Family
• The Williams Family

Families formerly residing in Salem:

• The Anderson Family
• The Banks Family
• The Banning Family
• The Blake Family
• The Bradford Family
• The Chandler Family
• The Chrisholm Family
• The Clayton Family
• The Craig Family
• The Crumb Family
• The Curtis Family
• The Deveraux Family
• The Donovan Family
• The DuMonde Family
• The Grant Family
• The Hawkins Family
• The Hunter Family
• The Kostichek Family
• The Lockhart Family
• The Mendez Family
• The Merrit Family
• The Ramirez Family
• The Reiber Family
• The Scofield Family
• The Spears Family
• The Stanhope Family
• The Stark Family
• The Toscano Family
• The Walker Family
• The Wesley/Lane Family