Samuel Bayer

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Samuel David Bayer (born in 17 February 1962 in Syracuse, New York) is an American music video director.

A graduate of New York City’s School of Visual Arts in 1987 with a degree in Fine Arts, he moved to Los Angeles in 1991 and became a popular director during the alternative rock era. He has directed videos for The Strokes, Nirvana and Green Day. Bayer claims that the reason he was chosen to direct Smells Like Teen Spirit was because his test reel was so bad.[1]

Several of Bayer's commercials have won the Clio. Clients include Coca-Cola, Toyota, Intel, Cadillac, Acura, Nissan, Pepsi Cola, Lincoln Aviator, Sony, Jeep and even the United States Army. His Nike spot won an Association of Independent Commercial Producers award for best direction in 1997.

  1. ^ Classic Albums, Nirvana - Nevermind (DVD)

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