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Scott Zakarin
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Scott Zakarin is an American writer and producer. In 1995 he was an aspiring filmmaker from New York who had been directing television commercials for advertising agency Fattal & Collins. He convinced his employer to back the idea of an interactive fiction site called The Spot, the first such site to add photographs and video, and the first to be ad-supported. The site ran through 1997.
The business model Zakarin developed for The Spot influenced the Internet dot com boom that followed four years later. Eventually it proved to be a failing business model as company backing The Spot went bankrupt.
Zakarin's later projects under his new company Lightspeed Media, incuding a site called "Grape Jam," while not as huge of a hit as The Spot did attract the attention of ex NBC President Brandon Tartikoff who convinced Zakarin to let AOL purchase his small company.
Zakarin built and launched Entertainment Asylum for AOL's Greenhouse Networks before turning back to more traditional media in producing, directing and representing movies for a company he cofounded called Creative Light Media.
Zakarin returned to his new media roots in 2006, creating movies and internet shows for the internet with project like Soup of the Day , The NoHo and WeHo Girls and an upcoming movie called Charlie Cobb's Flashbash with a new company he cofounded called Iron Sink Media and a new website Zabberbox.com[citation needed]
Zakarin's work also is a building block in the development of Alternate reality games.[citation needed]