Seven Guide

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Seven Guide
Seven Guide
Launched September 6, 2002
Network Seven Network
Owned by Seven Media Group
Picture format 576i (SDTV)
Broadcast area Sydney, Melbourne, Brisbane,
Adelaide, Perth
Website seven.com.au
Availability
Terrestrial
SD Digital Channel 77

The Seven Guide is a television channel provided by the Seven Network to digital television viewers in Australia. It began broadcasting on September 6, 2002. The channel is broadcast 24 hours a day. The Seven Guide is available to viewers on Channel 7 in Sydney, Melbourne, Brisbane, Adelaide and Perth. The Guide is modified for state-based news and program promotions. The guide initially launched in Sydney and Melbourne, with Brisbane, Adelaide and Perth launching the guide later in 2003.

Contents

The Seven Guide features a twenty-four hour television guide for the programming of Channel Seven. The channel also provides realtime news twenty-four hours a day, which includes breaking news reports and local news reports from state-based news rooms. Also, realtime weather reports for Australia, occasionally localised for state-based markets including wild weather alerts and traffic reports.

A live video preview of Channel Seven is available on the Seven Guide. The live video preview is also accompanied by a Now On and Coming Up television guide.

The Seven Guide advertises new and high rating television programs from Channel Seven via a small billboard loop. The advertising contains program information and broadcast times, that are modified for different timezones and state-based programming.

Current Seven Guide Identity
Current Seven Guide Identity

The Seven Guides' onair look has been changed several times since September 2002 when the channel launched. The channel initially had a Red and White theme, with a modern design. The channel featured a smaller 4:3 ratio preview of Channel 7, and a Seven news ticker at the bottom.

In 2004, the Seven Guide had a revamp of it's onair presentation. The design became simpler, and allowed for a higher concentration of text. The channel featured a larger 4:3 ratio preview of Channel Seven, and a Seven news and weather ticker at the bottom.

The current onair identity of the Seven Guide launched on January 23, 2006. The guide features a 16:9 ratio preview of Channel Seven, with the tickers replaced in favour of a slide show loop.

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