Shasta (soft drink)

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Shasta Beverages, Inc.
Type
Founded 1889
Headquarters Hayward, California, CA, Flag of the United States United States
Area served Flag of the United States United States
Industry Beverages
Products Soft drink
Parent National Beverage Corp.
Subsidiaries Shasta West, Inc.
Shasta Beverages International, Inc.
Shasta Food Services
Shasta Military Sales
Shasta Midwest, Inc.
Shasta Northwest, Inc.
Shasta Sales, Inc.
Shasta Sweetener Corp.
Shasta USA
Shasta Vending
Winnsboro Beverage Packers, Inc.[1]

Shasta is a brand of U.S. soft drink that reached the peak of its popularity in the 1980s. It is generally cheaper in price than brands like Coca-Cola or Pepsi. It's available in U.S. grocery stores, especially 99 cent stores, where a six-pack or 3-liter bottle are available for that price.

Contents

It began as The Mt. Shasta Mineral Springs Company located in Baltimore, Maryland on December 6, 1889. It was also known as The Shasta Water Company. It produced bottled mineral water from Shasta Springs in northern California. For a while, the water was shipped in glass-lined railroad cars for local bottling. In 1931, Shasta produced its first soft drink, pale dry ginger ale. Until the 1950s, the company's products were mainly mixers for alcoholic drinks: mineral water, club soda, ginger ale. During the 1960s, Shasta was purchased by the Sara Lee food company (then known as Consolidated Foods). In 1985, it was acquired by the National Beverage Corp., which also owns the popular Faygo line.

Old partially-covered ad for Shasta Orange Soda
Old partially-covered ad for Shasta Orange Soda

Shasta claims to have been the first to introduce metal soft drink cans and diet soft drinks.[2] Its diet soft drinks use sucralose (Splenda brand) instead of aspartame.

Shasta Tiki Punch
Shasta Tiki Punch

Shasta Cola
Type Soft drink
Manufacturer Shasta
Flavour Cola
Variants Diet
Caffeine Free
Diet Caffeine Free
Cherry
Diet Cherry
Vanilla
Diet Vanilla
Related products Faygo Cola, Coca-Cola

They also sold soft drinks similar to Shasta called Shasta Shortz for a limited time (2003–2006).

Here are the flavors for the Shasta Shortz drinks.

  1. ^ "National Beverage." International Directory of Company Histories. The Gale Group, Inc, 2006. Answers.com 15 Jul. 2008.
  2. ^ ShastaPop.com - Museum


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