Smeg (appliances)

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A Smeg fridge freezer
A Smeg fridge freezer

Smeg is Italy's largest manufacturer of domestic kitchen appliances.

Smeg was founded by Vittorio Bertazzoni in 1948 as Smalterie Metallurgiche Emiliane Guastalla (metal enamelling factory in the village of Guastalla, Reggio Emilia). The company is still in the hands of the Bertazzoni family, currently under the direct control of Roberto Bertazzoni. Its headquarters remain a short distance from Guastalla.

They are well known for their 1950s-style "retro" refrigerators (the FAB** range) that have curved corners and come in a variety of non-traditional colors, for example pastel blue, lime green and pink.

More recently they have expanded their product range to include induction hobs, integrated washing machines and washer dryers. In addition, they scored a hit with sales on the “Opera” range of freestanding range cookers, such as the A1 which has almost become a style icon, much like the famed FAB28 fridge and its derivatives. These products, along with style-led design in other areas, has led to Smeg being regarded as leading the industry in design and aesthetics.

Smeg do buy in products from other companies, but some of the components for the retro range of refrigerators are currently manufactured by Gorenje. They also sell products to third parties, such as dishwashers to MFI which are in turn sold under the Diplomat and Hygena brand names.

The build quaility of some of their FAB** range fridges has been claimed to be poor, with the plastic internal components tending to fail, leading to heavy repair bills. See www.reviewcentre.com

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