Southern Living

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Southern Living is a widely-read lifestyle magazine aimed at readers in the Southern United States featuring recipes, house plans, and information about Southern culture and travel.

The magazine was started in 1966 by The Progressive Farmer Company, the Birmingham, Alabama-based publisher of Progressive Farmer magazine. In 1980, the company changed its name to Southern Progress Corporation to reflect its increasingly diverse business, and in 1989, it was purchased by Time, Inc.[1] Southern Living is now the largest regional lifestyle publication in the U.S.[2]

One of the major topics in Southern Living is food, and since 1979, the magazine has published a popular Annual Recipes book each year.[3] The magazine also sponsors an annual contest, the Southern Living Cook-Off, which (as of 2007) features a $100,000 grand prize.[4]

Southern Living regularly features floorplans, and over the magazine's history, a number of these have become popular home styles in the Southeast. Many of these plans are available for purchase as construction blueprints from the company's website.[5]

In 2001, Southern Progress Corporation started a party-plan direct marketing company called Southern Living at Home.[6] The products available at the parties include exclusive lines of home accessories and dishware seen in or inspired by Southern Living as well the various books and magazines produced by the company.


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