Spanish Broadcasting System

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Spanish Broadcasting System, Inc.
Type Public (NASDAQSBSA)
Founded Newark, New Jersey, USA (1983)
Headquarters Coconut Grove, Florida, United States
Key people Raúl Alarcón, Jr., Chairman, CEO and President
Pablo Raúl Alarcón, Sr., Chairman Emeritus and Director
Joseph A. Garcia, CFO, Executive Vice President and Secretary
Marko Radlovic, COO and Executive Vice President
Cynthia Hudson-Fernandez, CCO
Industry Radio
Television
Internet
Revenue US $177 million (2006)
Operating income US $84 million (2006)
Net income US $40 million (2006)

Spanish Broadcasting System, Inc. (NASDAQ: SBSA) is one of the largest owners and operators of radio stations in the United States. SBS is also invested in television and internet properties, deriving the majority of its income from advertising through its media.

SBS owns the internet portal LaMusica.com. Recently SBS acquired WSBS-TV in Miami, Florida, known as MEGA TV.

SBS targets the U.S. Hispanic audience in six geographic regions: Los Angeles, New York, Puerto Rico, Chicago, Miami, and San Francisco.

Contents

SBS radio stations use one of six programming formats:

  • Spanish Tropical: salsa, merengue, bachata, reggaeton dance music
  • Regional Mexican: ranchera, nortena, banda, cumbia music typically originating from regions of Mexico
  • Spanish Adult Contemporary: soft romantic ballads, Spanish pop music
  • Spanish Oldies: Latin/English music classics from the '60s, '70s, and '80s
  • American Top 40: current pop music hits
  • Hurban: (Hispanic Urban) reggaeton dance music

  • KLAX (Regional Mexican)
  • KXOL (Hurban)

  • WSKQ (Spanish Tropical)
  • WPAT-FM (Spanish Adult Contemporary)

  • WMEG (American Top 40)
  • WEGM (American Top 40)
  • WCMA (Spanish Adult Contemporary)
  • WIOA (Spanish Adult Contemporary)
  • WIOB (Spanish Adult Contemporary)
  • WIOC (Spanish Adult Contemporary)
  • WZNT (Spanish Tropical)
  • WZMT (Spanish Tropical)
  • WZET (Spanish Tropical)
  • WODA (Hurban)
  • WNOD (Hurban)

  • WLEY (Regional Mexican)

  • WXDJ (Spanish Tropical)
  • WCMQ {Spanish Oldies}
  • WRMA (Spanish Adult Contemporary)

  • KRZZ (Regional Mexican)

In addition to individual radio station websites, SBS operates LaMusica.com and Mega.tv, all providing bilingual Spanish-English content about Latin music, entertainment and news.

MEGA TV was launched on March 1, 2006 and operates as a Spanish-language entertainment station in South Florida. The station's programming targets a young, U.S. Hispanic audience through televised radio-branded shows and general entertainment programs (music, celebrity, debate, interviews, personality based shows). Seventy percent of MEGA TV's programming is in-house created.

  • Spanish Broadcasting System, Inc. 2006 Annual Report

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