Swansea Sound

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Swansea Sound
Broadcast area	Swansea
Slogan	The Heart of South West Wales
First air date	30 September 1974
Frequency	1170 kHz
Format	Adult Contemporary
Owner	UTV Radio

Sain Abertawe

Swansea Sound is a radio station based in Swansea, Wales. It was the first Independent Local Radio station to be established in Wales and was the ninth of its kind in the whole of the United Kingdom. It is also older than both BBC Radio Wales and BBC Radio Cymru.

The station is available on medium wave, at 1170kHz (257m), in the Swansea area, extending "from Tenby to Porthcawl, and beyond" according to one of their straplines, and somewhat further on DAB. The reach to Tenby, however, is across the sea - the station is typically unavailable in the valley areas around Carmarthen. The station can also be heard in North Devon, across the Bristol Channel, although this is not acknowledged by the station's official coverage area.

The Programming Director is Steve Barnes, and the station is based on Victoria Road near Gorseinon - along with its sister station, The Wave, which plays more modern music, and occupies the FM channel once held by Swansea Sound before The Wave was split off.

Swansea Sound is dedicated to broadcasting Welsh language programming most evenings, with hourly news updates, discussions and music - mainly through the medium of Welsh.

Their only transmitter is in WinchWen, on the side of Kilvey Hill and doesn't use the same mast on the top of Kilvey Hill as its sister station 96.4 FM The Wave.

Usual presenters include Kevin Johns, Leighton Jones, Steve Dewitt, Chris Blumer, Steve Shaw, Chris Reynolds, JJ, Lloyd Coles, Alun Jones, Gareth Wyn Jones, Tom Cadwalladr, Wyn Evans, Chris 'Smithy' Smith, Wyn Evans, Phil Hoyles, Plastic Sam, Marc Tierney, Paul Saunders, Phillip Stephens and Alun Rhyddid. The station also provides live commentary of all Swansea City football matches.