TV4 Plus

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TV4 Plus
Launched March 9, 2003
Owned by TV4 AB
Audience share 2.8% (Jan '07, MMS)
Country Flag of Sweden Sweden
Availability
Terrestrial
Boxer TV Access Channel 10
Satellite
Canal Digital
Viasat Channel 6
Cable
Com Hem Analogue in some networks
Channel 7 (digital)

TV4 Plus is a sister channel of Swedish TV4 Sweden, owned by TV4 AB. The main focus of the channel is on entertainment, sports and lifestyle programmes.

The channel was launched in 2003 on digital terrestrial, digital satellite and cable networks. The channel could be received by many households from its launch and became the seventh most watched television channel in 2005.

TV4 Plus have been showing Late Night with Conan O'Brien since its launch. In 2004, TV4 Plus took over Dr. Phil from its parent channel.

TV4 Plus also broadcasts much sports, including La Liga matches every weekend.

Other channels from TV4 AB include TV400 (youth and entertainment), TV4 Film (movies) and TV4 Fakta (documentaries).

TV4 Plus old logotype
TV4 Plus old logotype

At first, the channel was intended to be a sports channel but the profile was widened before launch to also include lifestyle programming and entertainment. The name "TV4 plus" was decided upon during the autumn of 2002.

The first logotype and idents were designed in cooperation with the British design agency Kemistry. The logo consisted of a cube, a dice with '4' and '+' symbols on the sides. The dice was chosen as the channel originally included much sports and betting programming. The idents were replaced a few years later.

A new identity was unveiled on February 5, 2007. It came with a new logo that was similar to the circle logo of the mother channel, but was light blue and had an extra circle for the '+'. The idents contained people engaged in different hobbies.

Swedish television channels
SVT: SVT1 | SVT2 | SVT24 | Barnkanalen | Kunskapskanalen | UR | SVT HD
TV4: TV4 | TV4 Plus | TV400 | TV4 Film | TV4 Fakta | TV4 Guld | TV4 Komedi | Sport-Expr. | TV4 HD
MTG: TV3 | TV6 | TV8 | ZTV | TV1000 | Viasat Sport | Nature/Crime | Explorer | History
SBS: Kanal 5 | Kanal 9 | Canal + | The Voice
Discovery | Eurosport | MTV | Nickelodeon | Cartoon | Disney Channel | Star! | Showtime | Silver | TV7 | Kanal Lokal | Axess | DiTV | National Geographic | History Channel
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