Tagline

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A tagline is a variant of a branding slogan typically used in marketing materials and advertising. The idea behind the concept is to create a memorable phrase that will sum up the tone and premise of a brand or product (like a film), or to reinforce the audience's memory of a product. Some taglines are successful enough to warrant inclusion in popular culture, often becoming snowclones.

Examples of famous movie/television taglines are:

  • Alien – In space, no one can hear you scream.
  • Love Story – Love means never having to say you're sorry.
  • Star Trek – To boldly go where no man has gone before.
  • Star Wars – A long time ago, in a galaxy far far away...
  • The X-Files – The truth is out there.
  • Jaws 2 - Just when you thought it was safe to go back in the water...

Look up tagline in Wiktionary, the free dictionary.

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