Techniques d'Avant Garde

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TAG Group (Holdings) SA is a private holding company based in Luxembourg City, in southern Luxembourg. At the head is Mansour Ojjeh son of the founder of the TAG Group Akram Ojjeh, who was a wealthy Saudi entrepreneur. TAG is an acronym of Techniques d'Avant Garde.

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TAG was formed in 1975.

TAG Heuer was formed as a subsidiary in 1985 when TAG bought Heuer, a renowned watchmaker specializing in racing chronographs. Together they modernised the product line and became one of the biggest names in Swiss watches. TAG Heuer was separated from the group in the 1990s and was acquired by LVMH in 1999 for $740 million USD. [1]

TAG Aeronautics is distributor of Bombardier aircraft for the Middle East.

Based in Geneva, Switzerland, TAG Aviation is a provider of business aviation services, aircraft management, aircraft charter, maintenance, sales and acquisitions. TAG Aviation USA, Inc is a U.S. aviation management company located in San Francisco. TAG is a broker for and part owner of the AMI Jet Charter company in San Francisco that holds the FAA air carrier certificate to operate in the U.S.

TAG Farnborough Airport Ltd. is a subsidiary of TAG Aviation which holds a 99 year lease on Farnborough Airport from the United Kingdom Ministry of Defence.

TAG sponsored WilliamsF1 in the early 1980s and funded the construction of turbocharged Porsche engines for McLaren International in the mid 1980s. The McLaren relationship continues to this day, with the TAG Group holding 15% of the McLaren Group (DaimlerChrysler and Ron Dennis own 40% and 15% shares respectively).

Other areas of business include advanced technology, real estate and consumer products.

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