The Broadway

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The Broadway
Type Department store
Founded 1896
Headquarters Los Angeles, California
Industry Retail
Products Clothing, footwear, bedding, furniture, jewelry, beauty products, and housewares.
Website None

The Broadway was a mid-level department store chain headquartered in Los Angeles, California. Founded in 1896 by English born Arthur Letts, Sr., who later went on to develop Holmby Hills, The Broadway became one of the dominant retailers in Southern California and the Southwest. In 1950, it merged with Sacramento based Hale Brothers to form Broadway-Hale Stores.

The Broadway bought out competitors in Los Angeles (B.H. Dyas, Milliron's, and Coulter's), San Diego (Marston's), and Phoenix (Korrick's). In later years The Broadway opened stores in Nevada (Las Vegas), New Mexico, and Colorado. In 1979, it was split into two divisions: The Broadway Southern California, based in Los Angeles; and Broadway Southwest, headquartered in Phoenix (for the non-California stores).

Broadway's parent Carter Hawley Hale Stores ran into financial difficulties which resulted from poor management decisions and hostile takeover attempts. In 1996 the chain was acquired by Federated Department Stores and the majority of locations were converted to the Macy's nameplate. Several stores in affluent areas where Macy's already had locations were closed, refurbished and reopened as Bloomingdale's, while Federated sold many of the remaining stores to Sears.

Contents

  • Bakersfield, CA Metropolitan Statistical Area
    • Valley Plaza, Bakersfield (opened 1967, became Macy's 1996)
  • Los Angeles-Long Beach-Santa Ana, CA Metropolitan Statistical Area
    • Los Angeles-Long Beach-Glendale, CA Metropolitan Division
    • Santa Ana-Anaheim-Irvine, CA Metropolitan Division
      • Anaheim Plaza Mall, Anaheim (opened 1955, closed 1993, demolished)
      • Brea Mall, Brea (opened 1978, became Macy's 1996)
      • South Coast Plaza, Costa Mesa (opened 1986, closed 1996, became Macy's Home/Furniture 2000)
      • Huntington Center (now Bella Terra), Huntington Beach (opened 1965, closed 1996, became KOHL'S)
      • Laguna Hills Mall, Laguna Hills (opened 1975, became Macy's 1996)
      • Fashion Island, Newport Beach (opened 1967, closed/became Bloomingdale's 1996)
      • The Mall of Orange (now The Village at Orange), Orange (opened 1971, closed/demolished 1996, now Wal-Mart)
  • Oxnard-Thousand Oaks-Ventura, CA Metropolitan Statistical Area
    • The Oaks Shopping Center, Thousand Oaks (opened 1978, became Macy's 1996)
    • Buena Ventura Plaza now Pacific View), Ventura (opened 1963, became Macy's 1996)
  • Riverside-San Bernardino-Ontario, CA Metropolitan Statistical Area
  • San Diego-Carlsbad-San Marcos, CA Metropolitan Statistical Area
    • Plaza Camino Real (now Westfield Plaza Camino Real), Carlsbad (opened 1979, became Macy's 1996)
    • Chula Vista Center, Chula Vista (opened 1962 as Martson's, renamed Broadway 1964, became Macy's 1996)
    • North County Fair (now Westfield North County), Escondido (opened 1986, became Macy's 1996, closing planned 2006)
    • Grossmont Shopping Center, La Mesa (opened 1961 as Marston's, renamed Broadway 1964, became Macy's 1996)
    • San Diego Downtown, San Diego (built 1896 as Marston's, acquired 1961, renamed Broadway 1964, closed 1969)
    • Fashion Valley Mall, San Diego (opened 1969, renamed Macy's 1996, expanded 1997)
    • Horton Plaza (now Westfield Horton Plaza), San Diego (opened 1985 , became Macy's 1996)
    • University Towne Centre (now Westfield UTC), San Diego (La Jolla) (opened 1977, became Macy's 1996)
  • Santa Barbara-Santa Maria, CA Metropolitan Statistical Area

  • Las Vegas-Paradise, NV Metropolitan Statistical Area
    • The Boulevard Mall, Las Vegas (opened 1966, became Macy's 1996)
    • Meadows Mall, Las Vegas (opened 1978, became Macy's 1996)

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