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For the San Francisco neighborhood, see Fillmore District. For other Fillmore Auditoriums, see Fillmore Auditorium.

The Fillmore (also known as the Fillmore Auditorium or, for several years, The Elite Club), is a historic music venue in San Francisco, California made famous by Bill Graham (1931–1991). Named for its location at the intersection of Fillmore Street and Geary Boulevard, it lies on the boundary of the Western Addition neighborhood and the Pacific Heights neighborhood.

As of 2007, The Fillmore is owned and operated by Live Nation, a recent spin-off of media conglomerate Clear Channel Communications.

In the mid-1960s, The Fillmore became the focal point for psychedelic music and counterculture in general, with acts such as The Grateful Dead, Cream, Quicksilver Messenger Service, Jefferson Airplane, Pink Floyd, Led Zeppelin, The Doors, The Doobie Brothers, and Janis Joplin getting their start. Besides rock, Graham also featured non-rock acts such as Rahsaan Roland Kirk and Otis Redding as well as poetry readings.

After a few years there, because of a deteriorating neighborhood, in July 1968 Bill Graham moved from the original Fillmore at Fillmore Street and Geary Blvd to the Carousel Ballroom at the corner of Market Street and South Van Ness Avenue (now the location of a Honda car dealership), which was called Fillmore West (in contrast with Graham's Fillmore East auditorium in New York City).

The original Fillmore location became a private club called The Elite Club. For several years in the early 1980s, punk promoter Paul Rat booked punk rock shows at this venue. Punk bands that performed at The Elite Club include Black Flag, Bad Brains, The Dead Kennedys, TSOL, Flipper, Gang of Four, and Public Image Ltd. [1]

The Fillmore reopened under Graham's management by the late 1980s, but it was damaged and closed by the Loma Prieta earthquake of October 1989. After Graham died in a helicopter crash in 1991, those close to him decided to carry out his final wish to retrofit and reopen the original Fillmore. The Fillmore re-opened in 1994 with the band The Smashing Pumpkins playing the first show. The Fillmore has once again become a San Francisco hotspot with shows almost every night. For a standard show, the capacity of the Fillmore is 1,250 guests.

The Fillmore is also well known for its psychedelic concert posters by designers including Wes Wilson and Rick Griffin. Copies of these posters are given to fans free of charge as they exit selected, sold-out shows. A large collection of these posters dating back to the early days is on display in the upper level of the auditorium today.

Other traditions are carried on to this day. One is a large tub of free apples for concertgoers positioned near the entrance. Another is a "greeter", a staff member who welcomes each guest as they enter ("Welcome to the Fillmore!").

Live Nation has recently begun a campaign to expand the Fillmore "brand" by changing the names of a number of established clubs it owns around the U.S. to "The Fillmore____." This includes clubs in Detroit, Philadelphia (Fillmore at the TLA), New York (Fillmore at Irving Plaza), Denver, and Miami Beach (Fillmore at the Jackie Gleason Theatre). Plans underway to construct a Fillmore in the Washington, DC suburb of Silver Spring, Maryland have been met with opposition^[1].

• "Fillmore San Francisco" official website
• "Bill Graham Presents"
• LA Alternative cover story/psychedelic 60s poster movement by Shana Ting Lipton
• Chronology of San Francisco Rock 1965-1969