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The Site
The Site Logo
Starring	Soledad O'Brien
Country of origin	United States
Broadcast
Original channel	MSNBC
Original run	July 15 , 1996 – August 18, 1997
Links
IMDb profile

The Site, hosted by Soledad O'Brien, was an hour-long TV program devoted to the Internet revolution. It debuted in July 1996 with MSNBC’s launch and aired Monday through Saturday reaching 35 million homes. The Site was a forerunner to an entire technology channel called ZDTV, later renamed TechTV which merged to become G4.

Dev Null, Soledad's animated barista co-host was voiced by Leo Laporte, who later became an anchor personality on TechTV hosting multiple shows.

The Site covered technology in all forms, from technical aspects, to news and culture. Musical artists Duncan Sheik and Poe were among many musicians interviewed over how technology influenced their music.

The Site was preempted for two weeks in favor of news programs during the untimely death of Princess Diana during September 1997. It was never brought back and the show was pulled without a send-off. Many fans of the show petitioned MSNBC to bring it back to no avail. The Site was reincarnated as The Screen Savers several years later hosted by Leo Laporte on TechTV until its cancellation after the takeover by Comcast.

Author Clifford Stoll and columnist John C. Dvorak were both regular contributors.

Sometimes billed as "the Net's evening news," the show also brought Soledad O'Brien Internet fame and the nickname "Goddess of the Geeks" while Lloyd Grove in The Washington Post dubbed her "television's first cyberbabe."

"The Site" won many awards and was named the best broadcast on internet and high technology by its industry peers. It also was the first television show to have a web site which also was award-winning. The web site was designed to accompany and advance the content and reporting of the "The Site" as well as to stand alone. One reviewer hailed "The Site" as the best program on the fledgling MSNBC.

After "The Site" was cancelled by MSNBC, which went to a 24 hour news format after the death of Princess Diana, the show's staff were rehired by the parent company, Ziff-Davis, to launch ZDTV. The new channel was devoted to digital technology, and it was substantially an extension of the themes presented by "The Site." The channel gained in popularity and was rebranded TechTV in 2001.

Cliff Stoll, Denise Caruso, Leo Laporte, Matthew Hawn, John Gilles, Ali Hossaini and animated character Dev Null. Broadcast designers Victoria Webb, Susan Roderick and Executive Producer Nancy Juliber were integral to the on-air team, winning several BDA awards for work. Richard Stutting was Art Director for the award winning website. Victoria Webb enlisted 3RingCircus to provide the network package for ZDTV. She is currently at QVC.

Producers on The Site, many of whom got their start in television there, eventually became executives at other innovative channels, including LinkTV, Oxygen Media, G4 and LAB HD.

Richard Kadrey, Kevin Poulson; Joel Deane, John Gilles, Ali Hossaini, Matthew Hawn

Kathy Moore (TV), Suzanne Stefanac (Web)