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Toblerone (IPA pronunciation: [toblɛron]) is a chocolate bar made by Kraft Foods Switzerland. It is best known for its triangular shaped chunks (representing the Matterhorn in the Swiss Alps)^[1], its distinctive yellow packaging, its prism shape and its ubiquity in airport duty-free shops.

Toblerone was created by Theodore Tobler and Emil Baumann in Bern, Switzerland in 1907. The two gentlemen developed a unique milk chocolate including nougat, almonds and honey with a distinctive triangular shape. The product's name is a portmanteau combining Mr. Tobler's name with the Italian word torrone (a type of nougat).^[2]

Contents 1 Variations 2 Sizes and peaks 3 Trivia 4 References 5 External links

Since the 1970s, other versions of the Toblerone have been produced. These include plain chocolate (dark chocolate) in a green or black wrapper, white chocolate in a white wrapper, "snow-capped" editions with white chocolate peaks, and OneByOne, individually wrapped triangular chunks. Bar sizes range from ten centimetres to nearly one metre, all similarly proportioned.

Seasonal packaging variations are produced, often with a separate outer sleeve bearing a topical parody of the Toblerone logo, e.g. "ToMyLove" and "HoHoHo".

According to Schott's Food & Drink Miscellany the sizes and number of peaks for Toblerones are as follows:

Size	Mini	35g	50g	75g	100g	200g	400g	750g	4.5kg
Peaks	3	9	11	11	12	15	15	17	12

• Toblerone products became well-known in Canada after restaurant chain Swiss Chalet distributed Toblerone bars as part of its annual Festive Special dinner for several years. The chain has since replaced Toblerone with various Lindt & Sprüngli products.^{[citation needed]}

• Theodore Tobler applied for a patent for the Toblerone manufacturing process in Bern in 1906. [1]

• In 1995 it was revealed that the Swedish politician Mona Sahlin had bought, among other things, a Toblerone using her Riksdag credit card. She was forced to step down as a candidate for the post as Prime Minister. This was later called the "Toblerone affair". She returned to politics in 1998.^{[citation needed]}

• The anti-tank fortifications known as Dragon's teeth are colloquially referred to as Toblerone in Switzerland, because of their pyramidal shape.^{[citation needed]}

• A single piece of Toblerone is known as an "Alp" after its shape and the country of origin, Switzerland, which is home to part of the Alps.^{[citation needed]}

• The Toblerone brand was trademarked in 1909, at the Federal Institute for Intellectual Property in Bern.^[3] Albert Einstein was employed there as a patent clerk, at the time.^{[citation needed]}

• In Communist Eastern European countries, Toblerone was only available in special "diplomat-only" shops that only accepted hard currency. Thus it, along with the Kinder Surprise, became an object of desire for generations of children.^{[citation needed]}

• There is a hidden bear in the Matterhorn mountain on the Toblerone, symbolizing Bern, the town of its origin.[2]

• The name consists of the company name "Tobler" and the word "Torrone", which is the Italian word for a special kind of Honey-Almond-Nougat used in Toblerone.

1. ^ Toblerone - Shape www.toblerone.com. Retrieved 15 November 2006.
2. ^ Toblerone - Name www.toblerone.com. Retrieved 15 November 2006.
3. ^ Toblerone - 1909 www.toblerone.com. Retrieved 24 March 2007.

• Ben Schott. Schott's Food & Drink Miscellany (2003) Bloomsbury ISBN 0-7475-6654-2

• Official website
• History of Toblerone with packaging perspective

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