UPC Romania

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UPC Romania
Type Subsidiary of Liberty Global
Founded 1992 as Astral
Headquarters Cluj-Napoca, Romania
Key people Richard Anderson CEO
Industry Telecommunications
Products Fixed-line telephony,
Internet services, Cable TV
Revenue €66.90 million (2006)
Employees 2,300 (2005)
Slogan Simple for Everybody
Website www.upc.ro

UPC Romania is Romania's second-largest telecommunications company, a cable television network, internet service provider and telephone operator.

UPC Romania operates on the Romanian market since 1992. In 2005, UPC Romania acquired Astral Telecom (a process that ended on October 1st 2006)

Founded in Cluj-Napoca as Astral Telecom S.A. in 1993, it is currently the owner of the second-largest cable network in Romania, behind RCS&RDS and is also one of the most important Romanian ISPs, having about 900,000 customers (2005) and generating 25% of the web traffic in Romania.

Astral was rebranded in 2003 by Brandient, when it launched a new marketing image as well as the motto Creat să evolueze (Created to evolve in Romanian).

In 2005, Astral Telecom S.A. was bought for $420 million by UGC Europe and renamed UPC-Astral. At that time, UPC-Astral had 1,28 million customers for its TV cable service, 50,000 for the broadband (cable) Internet service, and 30,000 for the phone-over-TV-cable service. [1] (Romanian)


Beside the basis package, it include two other additional subscriptions.

Home Usage: Small -> 1Mbps/256Kbps Upstream Medium -> 10Mbps/1Mbps Upstream Large -> 20Mbps Downstream/2Mbps Upstream.

UPC is maybe the only Romanian ISP that limits its bandwidth. It should be noted that this is not mentioned on their website. Full-time p2p restrictions are applied.
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