United States Satellite Broadcasting

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United States Satellite Broadcasting was a satellite television company that ran from 1981 to 1998. It was purchased by DirecTV in 1998.

USSB was founded in 1981 by Stanley S. Hubbard, who is widely considered to be the father of modern satellite broadcasting. Hubbard spent most of the 1980's raising awareness and money to launch a digital satellite television service. In the 1990's, he had teamed up with RCA/Thomson Consumer Electronics and Hughes Electronics Corporation to come up with a practical digital satellite service capable of 175 channels. When the service launched, Hubbard offered programming under the moniker of USSB (mostly premium channels, plus MTV and others) while Hughes offered programming under the banner of DirecTV (mostly basic services). DirecTV later bought USSB .


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