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WARQ
From Wikipedia, the free encyclopedia
| WARQ | |
 |
|
| City of license | Columbia, South Carolina |
|---|---|
| Broadcast area | Columbia, South Carolina |
| Branding | Rock 93.5 |
| Slogan | New Rock Now |
| First air date | 1971 |
| Frequency | 93.5 (MHz) |
| Format | Modern Rock |
| ERP | 3,000 watts |
| Class | A |
| Owner | Inner City Broadcasting |
| Website | www.warq.com |
WARQ is a commercial radio station in Columbia, South Carolina, broadcasting on 93.5 FM.
WARQ airs a modern rock music format branded as "Rock 93.5".
WARQ signed on the air as WXRY in 1971 in mono with a Beautiful/Easy Listening music format. Later, the station converted to FM stereo, still with a Beautiful/Easy Listening music format supplied on reel to reel tape by Shulke.
Later, the station adopted the call letters WCEZ and maintained the Beautiful/Easy Listening format, with the slogan "The Beautiful Place to Be" and "Easy 93 WCEZ."
Shortly after the sale of then WCEZ (along with sister WVOC AM 560) to Ridgley Communications, the station abandoned the automated reel-to-reel Beautiful/Easy Listening format to a light rock format that incorporated more vocals and less traditional instrumentals. WCEZ then adopted the moniker "Lite 93.5" and began broadcasting a satellite-delivered light rock format supplied by Westwood One networks known internally as "Format 41."
Ridgley Communications later filed for bankruptcy protection and a private ownership group in the Fall of 1989 purchased WCEZ/WVOC out of bankruptcy. The group of owners, which included Olympia Networks Steve Bunyard and broadcast veteran Rick Dames, organized and operated the stations under the Clayton Radio name.
In January of 1990, Clayton Radio replaced the satellite-delivered Westwood One Format 41 with a Gold-based WARM AC format developed by McVay Media. The station adopted the moniker Star 93.5 and the call letters WAAS. As unfortunate as the transpositions were, the call letters were designed to put the station at the top of the Arbitron rating service list of stations and stood for "We Are Always Shining." The jingles used by WAAS were customized versions of the TM Century "Q-Cuts" package.
FM:WRJA 88.1 | WYFV 88.5 | WMHK 89.7 | WUSC 90.5 | WLTR 91.3 | WWNU 92.1 | WZMJ 93.1 | WARQ 93.5 | WIGL 93.9 | WWNQ 94.3 | WFMV 95.3 | WLTY 96.7 | WCOS-FM 97.5 | WLXC 98.5 | WXRY-LP 99.3 | WXBT 100.1 | WWDM 101.3 | WMFX 102.3 | WOMG 103.1 | WHXT 103.9 | WNOK 104.7 | WTCB 106.7
AM:WVOC 560 | WGCV 620 | WCEO 840 | WBAJ 890 | WQVA 1170 | WOIC 1230 | WISW 1320 | WCOS 1400
Charleston (FM) (AM) | Columbia | Florence | Greenville-Spartanburg (FM) (AM) | Hilton Head | Myrtle Beach | Rock Hill (FM) (AM)