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WBTP
City of license	Clearwater, Florida
Broadcast area	Tampa Bay Area
Branding	"95.7 the Beat"
Slogan	Tampa Bay's #1 for Hip Hop and R&B
Frequency	95.7 (MHz)
Format	Mainstream Urban
ERP	100,000 watts
Callsign meaning	We're The Beat TamPa Bay
Owner	Clear Channel
Website	http://www.957thebeat.com/

WBTP is a Mainstream Urban radio station that serves the Tampa Bay area that plays hip-hop, R&B, and soul music that aims towards the African American community. Its target audience is African Americans between the ages of 18-34, but its main competitor is WLLD which has a very similar target audience as well. It was the home of former Russ Parr Morning Show co-host, Olivia Fox, who was host of the station's morning drive show from 2004 to mid 2006. The station's current slogan is "Tampa Bay's #1 for Hip-Hop and R&B".

Contents 1 History 2 Current Schedule 3 Other Personalities 4 Station Management 5 External link

95.7 was an adult contemporary-formatted station WSSR, "Star 95.7" until November 2003. In November 2003, the format change occurred in which the station became a Mainstream Urban, WBTP, "95.7 the Beat". It remained jockless for nearly the first 4 months and received lukewarm reception from the African American community of the area. However, the station has now has beaten its closest competitor, WLLD, in ratings since late 2004, though not consistently. For example, WLLD claimed a ratings victory for Summer 2006 by .3 rating points, according to Arbitron.[1]

• The Steve Harvey Morning Show - 6-10AM
• Big Mike - 10AM-2PM
• Stu - 2-6PM
• DJ Chase - 6-9PM
• Quiet Storm with Jomama Johnson - 9PM-2AM
• Music - 2-6AM

Saturdays

• Keep Hope Alive with Jesse Jackson - 6-7AM
• Baka Boyz - 10PM-2AM

Sundays

• Bobby Jones Gospel - 7-9AM
• Sunday Morning Gospel with Prophetess B. Shephard - 9AM-Noon
• Quiet Storm with Jomama Johnson - 9PM-2AM

• DJ Chase
• Real
• Suge Avery
• DJ Ekin
• Cristyle
• DJ Sandman

• General Manager Dan DiLoreto
• Program Director Ron "Jomama Johnson" Shephard
• Music Director Stu Robinson
• News Director Suge Avery

• Official Website
• Query the FCC's FM station database for WBTP