WBTS-FM

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WBTS

City of license	Doraville, Georgia
Broadcast area	Atlanta metropolitan area
Branding	95.5 The Beat
First air date	1990s
Frequency	95.5 MHz 95.5 HD-2 for Top 40
Format	CHR/Rhythmic
ERP	74,000 watts
Class	Class C1 FM Station
Callsign meaning	BeaTS
Owner	Cox Radio
Website	955thebeat.com

WBTS FM or 95-5 the Beat is an Atlanta radio station that plays Rhythmic Top 40 music. The Cox Radio outlet broadcasts at 95.5MHz with an ERP of 74kw. The station's city of license is Doraville, Georgia.

It began as a country music station WNGC and then became top 40 in late 1999 when it was moved and purchased from Clarke Broadcasting by Cox. At that time, WNGC merged with and moved to an existing country station at 106.1 (WSTE-FM). Its city of license stayed Athens, Georgia in Clarke County, though as a move-in (done in 1999) it now transmits from the western Barrow County and eastern Gwinnett County line, about halfway to Atlanta, in northeast metro Atlanta. The station changed its city of license to the Atlanta suburb of Doraville and now has an application to downgrade to a C2 and put its tower a lot closer to the city in order to provide a better metro-wide signal.

Musically, when it debuted in 1999, its direction focused on mainstream Pop, Dance, and Rock product even though it had a Rhythmic lean. But by 2000 they would evolve more towards Rhythmic product, thus resulting in the station dropping all mainstream Rock/Pop product and going Rhythmic 24/7. It would be this move that would pay off big time in the ratings, putting them among the top 10 stations in Atlanta. With the hip hop lean, WBTS competes with WVEE and WHTA, while on the Top 40 side it competes with WWWQ.

Over the next few years, the station straddled the Rhythmic-Mainstream divide. By October, 2005, the station had fallen out of the top 10, and the station changed its slogan to "Number One for Hip Hop." Despite the shift, Cox is still billing the station as a Rhythmic Top 40 and continues to report to R&R's Rhythmic reporting panel.

On April 25, 2006, Cox announced that WBTS' HD2 subchannel will carry a format focusing on "Pop Top 40" hits.

Atlanta metro area FM radio stations (Arbitron #9)

By frequency: 88.1 | 88.5 | 89.1 | 89.3 | 90.1 | 90.7 | 91.1 | 91.5 | 91.9 | 92.9 | 93.3 | 94.1 | 94.9 | 95.5 | 96.1 | 96.7 | 97.1 | 97.5 | 97.7 | 98.5 | 99.7 | 100.1 | 100.5 | 101.5 | 101.9 | 102.3 | 102.5 | 102.7 | 102.9 | 103.3 | 103.7 | 104.1 | 104.7 | 105.3 | 105.7 | 106.1 | 106.3 | 106.7 | 107.1 | 107.5 | 107.9 | 107.9

Satellite Radio Local Traffic/Weather: XM Channel 227 | Sirius Channel 153

See also: Atlanta (FM) (AM)

Georgia Radio Markets

See also: List of radio stations in Georgia and List of United States radio markets

Cox Enterprises, Inc.

v • d • e

¹Involved in a duopoly. ²Cox and Sinclair Broadcast Group entered into a "news share" agreement.

Annual Revenue: $12.0 billion USD (2005) | Employees: 77,000 | Stock Symbol: None, privately held. | Website: www.coxenterprises.com

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Categories: Radio stations in Atlanta | Cox Radio | Rhythmic Top 40 radio stations | Southern United States radio station stubs | Georgia (U.S. state) stubs

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