WBXH-CA

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WBXH-CA
Image:Wbxh ca mntv.PNG
Flag of the United States Baton Rouge, Louisiana
Branding My BR TV (general)
My 9 News at 9 (newscasts)
Channels Analog: 39 (UHF)
Digital: no
Affiliations MyNetworkTV
Owner Raycom Media
Founded 1995
Call letters meaning The BoX is Hot! (former slogan based on affiliation)
Former affiliations The Box (1995-2001)
MTV2 (2001-2003)
UPN (2003-2006)
Transmitter Power 12.2 kW
Website mybrtv.com

WBXH-CA is the MyNetworkTV-affiliated television station in Baton Rouge, Louisiana. Licensed to the city, the station broadcasts its analog signal on UHF channel 39 from a transmitter located in Downtown Baton Rouge. WBXH is a low-powered, Class A television station and as a result does not broadcast a digital signal of its own. The station is owned by Raycom Media and is sister station to WAFB, the area's CBS affiliate. Although WBXH has its own web address, it redirects to a separate section of WAFB's website. The two stations share broadcast facilities located on Government Street in Downtown Baton Rouge. WBXH is known on-air as "My BR TV".

Contents

WBXH began broadcasting in 1995 and was owned by the Box LP Group, who owned low-power affiliates of The Box music channel across the United States. WBXH operated on channel 46 until WAFB signed their digital station on the same channel in 2002. This led to the purchase of the station by Raycom Media in 2003. Its previous nickname was "The Block".

On January 24, 2006, The WB and UPN networks announced that they would end broadcasting and merge. The newly combined network would be called The CW, the letters representing the first initial of its corporate parents CBS (the parent company of UPN) and the Warner Bros. unit of Time Warner. Shortly after the announcement of The CW, News Corporation announced that it would launch a sister network to FOX known as MyNetworkTV for stations left out of the merger.

On March 7, 2006, WBXH was announced as an affiliate of MyNetworkTV along with two other Raycom Media-owned stations. Until the September 5, 2006 launch of MyNetworkTV, the UPN branding on WBXH was removed which resulted in WBXH becoming one of a few non-FOX O&O UPN stations to do so.

On January 8, 2007, sister station WAFB began to produce a weeknight 9 PM newscast for WBXH. The station rebroadcasts the weekday morning WAFB newscast at 7 AM and the Noon newscast at 12:30 PM.

Anchor

  • Greg Meriwether
  • Jack Jackson - fill-in anchor

Meteorologist

  • Steve Caparotta

Sports

  • Steve Schneider

Reporters

  • Avery Davidson
  • Cheryl Mercedes
  • Caroline Moses
  • Keitha Nelson
  • Jim Shannon
  • Tyana Williams

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