WCCL

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WCCL
image:cool 101.7.jpg
City of license Central City, Pennsylvania
Broadcast area Johnstown
Branding "Cool 101.7"
Slogan "The Oldies Station"
First air date 1972 (as WYSN)
Frequency 101.7 kHZ (FM)
Format rock and roll
ERP 3,000 watts
Class A
Callsign meaning CooL music
Former callsigns WYSN
Owner Results Radio Company
Website cool101online.com

WCCL is an American radio station physically located in Johnstown, Pennsylvania located at 101.7 FM, but licensed to the community of Central City, Pennsylvania. The station is the radio home for Motown, Soul and Rock and Roll. The station is owned by the Results Radio Company.

Contents

For many years, this station was known as WYSN, "Sunny 101". Licensed to Central City in Somerset County, the station first went on the air in 1972.

WYSN was purchased in 1988 by Nor-Lin Broadcasters, Inc., then the licensee of AM 1330 WADJ in Somerset, put on the air back in 1981 by Nor-Lin Broadcasters. Nor-Lin was a company headed by Johnstown radio and television legend Ron Lorence and his wife Norma. Ron Lorence was a regular presence on WJAC-TV's locally-produced shows such as "Seniors Today" and "Scholastic Squares", and is best remembered for being the radio voice for Pennsylvania's Allied Milk Producers' radio commercials for many years.

Under Nor-Lin ownership, WYSN operated with a format of adult standards music provided by ABC/SMN's "Timeless Classics" format, a rather unusual move for an FM station. The station moved to a more current adult contemporary sound in the mid 90's following a format change of crosstown competitor WVSC-FM from adult contemporary to contemporary country. Ron Lorence managed the station, his wife Norma kept the books, and son Brad served as the station's operations manager, continuing in that role until long after the stations were sold.

Wanting to retire, Nor-Lin sold WADJ and WYSN in 1998 to Dame Media, which had at the time owned WNTJ-AM and WMTZ-FM in Johnstown. At Dame's request, Ron Lorence stayed on as general manager for about two years, primarily to assist Dame with the transfer of ownership. Brad Lorence was promoted to station manager after his father decided it was time to retire for good, yet Brad Lorence still continued to do his live morning show over WYSN, which by this time has become WCCL, and had switched its format to oldies.

Without warning, Brad Lorence and morning show sidekick Jessica Taylor, who had been part of Somerset County morning radio for many years, were suddenly terminated in January of 2004. The Tribune-Democrat of Johnstown, which voted the duo as "Simply the Best Morning Radio Team" in a reader's survey, was bombarded with calls when listeners were suddenly informed that Lorence and Taylor were gone. Two months later, the manager who activated the decision to fire the duo was also terminated. Dame officials insisted the firing had nothing to do with Lorence and Taylor, that it was a cost-cutting measure. Jessica Taylor by this time had gone on to country-formatted competitor Froggy 95.

The following year, Dame Media decided to sell its radio interests in Johnstown to Results Radio Group, which included WLKH 97.7 (formerly WVSC-FM), WCCL, and ESPN Radio 1330 in Somerset, also simulcast on 1490 in Johnstown. Results Radio, recognizing the past success of Lorence and Taylor, brought Jessica Taylor back to the WCCL morning show, which she continues to do today, but without Brad Lorence, who went on to pursue other interests.

Though WCCL is licensed to Somerset County, its studios and offices have been physically located in Johnstown since Dame Media purchased the station from the Lorence family. The studios and offices remain there today, but the station still focuses on the Johnstown and Somerset County area, with highly local appeal.

(Monday-Friday)

  • 6am to 1pm -- Jessica Taylor (6am-10am is "Jess in the Morning")
  • 1pm to 7pm -- Zak McDowell
  • 7pm-6am -- Music with no DJ

(Satuday)

  • Rock & Roll's Greatest Hits with Dick Bartley (7pm-Midnight)



Radio stations in the Johnstown, Pennsylvania (Arbitron #191 )
Johnstown
(Arbitron #191)

By frequency: (FM) 87.7¹ | 88.9 | 89.7 | 90.7 | 92.1 | 95.5 | 96.5 | 97.3 | 99.1 |100.5 | 101.7 | 105.7

(AM) 560 | 850 | 990 | 1160 | 1230 | 1450 | 1490

By callsign: WCCL | WCRO | WCCS | WDAD | WDUQ |WFGI | WFRB | WFRJ | WJHT | WKYE | WLGY | WLKJ | WNTJ | WNTW | WPCL | WPRR | WQEJ | WRKW

¹ Audio for TV channel 6 (NBC)

Other
Arbitron-Ranked Pennsylvania Radio Markets:

Allentown (FM) (AM) | Altoona | Erie (FM) (AM) | Harrisburg-Carlisle-Lebanon (FM) (AM) | Johnstown | Lancaster (FM) (AM) | Meadville-Franklin | Philadelphia (FM) (AM) | Pittsburgh (FM) (AM) | Reading | State College | Sunbury-Selinsgrove-Lewisburg | Wilkes Barre-Scranton (FM) (AM) | Williamsport | York (FM) (AM)

Non-Arbitron-Ranked Pennsylvania Radio Markets:
Northern Pennsylvania (includes DuBois, Kane, Punxsutawney, and St. Marys)

Markets that transcend New York and Pennsylvania:
Olean NY/Bradford PA | Jamestown NY/Warren PA

See also: List of radio stations in Pennsylvania and List of United States radio markets
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