West 49

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West 49 Inc.
Image:West-49-logo.jpg
Type Retailer
Genre Clothing
Founded 1995
Headquarters Burlington, ON, Canada
Key people Sam Baio
Revenue $195.3 million (2006)[1]
Employees > 1,000 employees (2005)[2]
Website http://www.west49.com

West 49 Inc., (TSX:WXX) is a Canadian retailer of apparel, footwear, accessories and equipment related to skateboarding, snowboarding and surfing. West 49 was established in 1995 by C.E.O. Sam Baio. The retailer operates 125 stores under seven banners across the country.[1] It is Canada's largest skateboard and snowboard chain and in 2005, it was ranked the 82nd fastest growing company in Canada.[3][4] West 49 Inc. operates stores under several names: West 49, Billabong, Off The Wall, Amnesia/Arsenic, D-Tox, Duke's Northshore, and www.boardzone.com.[1]

They carry brands such as DC, Hurley, Quiksilver, Billabong, Element, Blind, Roxy, C1rca, Emily the Strange, and their own clothing line, West 49.

Staring in 2001, West 49 sponsored and hosted an annual international skate event, the West 49 Canadian Open. In 2005, Microsoft joined as a partner with West 49 to sponsor the competition.[5] The West 49 Canadian Open is not on the World Cup Skateboarding event schedule for 2007.[6]

In 2001, West 49 received criticism for an image placed in a magazine ad and on the front page of their new website.[7] West 49 apologized, admitting that they shouldn't have run the ad, and replaced the images.[7]

  1. ^ a b c West 49 Inc. reports fourth quarter sales CNX Marketlink (2007-02-07)
  2. ^ Clothing chains tailor stores to customers Business Edge News Magazine 2005-08-12 (Retrieved 2007-03-27)
  3. ^ The secret of Sam's success Strategy (August 2004)
  4. ^ Profit 100 2005 Canada Business Online (retrieved 2007-03-27)
  5. ^ Microsoft Canada Teams Up With The West 49 Canadian Open—“Battle Of The Brands” 2005-08-16
  6. ^ World Cup Skateboarding 2007 Event Schedule
  7. ^ a b West 49 AD Street Cents (Retrieved 2007-03-27)
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