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WLTJ-FM
Broadcast area	Pittsburgh, Pennsylvania
Branding	Lite Rock 92.9
First air date	April 4, 1942 (as KDKA-FM)
Frequency	92.9 (MHz)
Format	Adult Contemporary
ERP	47,000 watts
Class	B
Owner	Steel City Media
Website	http://www.wltj.com

WLTJ (Lite Rock 92.9), is an adult contemporary radio station based in Pittsburgh, Pennsylvania. The station, which is owned by Steel City Media, broadcasts on 92.9 MHz, with an ERP of 47kw. Its transmitter is located in Pittsburgh.

Contents 1 History 2 WLTJ Today 3 Request Lines 4 External links

WLTJ was originally known as KDKA-FM, and at times was a simulcast with its then AM sister station. In the late 1970s, the station dropped the AM simulcast and shifted to easy listening completely. In the early 1980s it changed calls to WPNT.

WPNT was then purchased by Long Island-based entrepreneur Saul Frischling in April 1984 for $3 million. Though Frischling himself is listed as the licensee, the station did business at that time as Legend Communications and then changed its name to Steel City Media in the late 90's.

Almost immediately after Frischling purchased WPNT, it switched its format from automated easy listening to a totally live format of light adult contemporary, yet the station continued to bill itself as "The Point". The station then moved its studios from the KDKA home at One Gateway Center to 1051 Brinton Road, in suburban Pittsburgh's Forest Hills.

WPNT's original lineup of on-air personalities at the time of start-up under the new format was Program Director George Hart hosting mornings, John Gallagher for middays, Bob Nelson for afternoons, Peter Morley for evenings, Jean Lamb hosting overnights, and news anchors Jeff Long and Rick Charles. After the station switched its calls, a new program known as "Heartlite" was created...a three-hour request and dedication show from 9 to midnight, hosted by Morley. The show was one of the first of its kind in the nation at the time.

Music was a mixture of current and recurrent adult contemporary hits with a mix of standard hits from artists such as Sergio Mendes, Dionne Warwick, Barbra Streisand, and Andy Williams. Songs by those artists became a featured part of WLTJ's playlist and later became known as "Lite FM Encores".

Two years later, in an effort to better reflect its image as that of a light adult contemporary station, the station took on the call letters WLTJ and the moniker "Lite FM 92.9". Not long after the change, the station moved to a new, state of the art broadcast facility at Seven Parkway Center in Greentree borough.

WLTJ became a dominant force among Pittsburgh Arbitron ratings, and among listeners as an office favorite. In 1989, WLTJ's position as a listen-at-work radio station was challenged when Pittsburgh's longtime easy-listening institution, WSHH, switched to a soft adult contemporary format and used its existing audience base to replicate WLTJ's ratings successes.

WLTJ and WSHH often ran neck-and-neck in the ratings with similar formats, with one or the other occasionally shifting to the older or younger core of the 25-54 age demographic in order to keep up with ratings trends. That competition continues between the two stations today. Both WLTJ and WSHH share the distinction of being held by private owners, as opposed to publicly-traded multiconglomerate broadcast operations.

In 1993, after the FCC relaxed its ownership rules and allowed companies to own more than one FM station in the same market, Legend Communications purchased album rock formatted WRRK-FM (licensed to Braddock) from WHYW Associates. The station, which had been known as 97 Rock, reverted back to its previous format of classic rock and its former moniker, Magic 97. The call letters, however, did not revert back to WMYG, and the station became known as "Magic 97 WRRK".

In 2000, both stations moved to a new, more spacious location on East Carson Street in Pittsburgh's fabled South Side, with state-of-the-art, all-digital equipment.

Of the original WPNT adult contemporary weekday lineup, only John Gallagher remains today. George Hart died of complications from liver transplant surgery in 1993. Pat Bridges, who had joined the station years ago in a part-time capacity, returned three years ago to assume the role of host for "Heartlite".

• 412-333-9290

• Lite Rock 92.9's website
• Query the FCC's FM station database for WLTJ