WMOR-TV

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WMOR-TV
WMOR logo
Tampa/St. Petersburg, Florida
City of license Lakeland, Florida
Branding More TV 32
Channels Analog: 32 (UHF)
Digital: 19 (UHF)
Translators WMOR-LP 63 St. Petersburg
W18DB Port Richey
W56CN Venice
Affiliations independent
4Kids TV
Owner Hearst-Argyle Television
Founded April 24, 1986
Call letters meaning W MORe TV
Former callsigns WTMV (1986-1996)
WWWB (1996-1999)
Former affiliations independent (1986-1995)
The WB (1995-1998)
Transmitter Power 5000 kW (analog)
1000 kW (digital)
Height 331 m (analog)
458 m (digital)
Facility ID 53819
Transmitter Coordinates 27°50′15.9″N, 81°56′52.5″W (analog)
27°49′10.9″N, 82°15′38″W (digital)
Website www.moretv32.com

WMOR-TV is an independent television station in the Tampa Bay television market (the Tampa/St. Petersburg, Florida DMA). It is licensed to Lakeland, with studios in Tampa. It is owned by Hearst-Argyle Television.

Contents

The station began operation in April 1986 as WTMV, a music video channel known as V-32. It began mixing in general entertainment by 1988.

WTMV's early studios were located in Lakeland on South Florida Avenue, on Lakeland's south side. By 1990, it relocated to Tampa to its present-day Hillsborough Avenue studios on Tampa's east side, a former headend office for Group W Cable's Hillsborough County system.

In January 1995 WTMV added The WB when that network launched. By then it ran cartoons, sitcoms, talk shows, reality shows, and movies. It was sold to Hearst in 1996, who changed the calls to WWWB-TV.

In 1998, WWWB lost its affiliation to WTTA (channel 38) as a result of a larger nationwide deal between The WB and Sinclair Broadcast Group. Sister station KCWB-TV in Kansas City also lost its WB affiliation to a Sinclair station. WWWB changed its calls to WMOR-TV and rebranded itself as "More TV 32"--a moniker also adopted by its Kansas City sister (now known as KCWE). Today WMOR-TV offers syndicated programming, talk, reality, sitcoms and movies.

On cable, WMOR can be seen on Bright House Networks (except North Pinellas, where it's on channel 10), Verizon FiOS, and Comcast Venice channel 12 , and on Comcast Sarasota channel 4.

WMOR also broadcasts on several repeaters in the Tampa Bay area. Its transmitter is located farther east than the other Tampa Bay stations because of FCC rules requiring a station's transmitter to be within 15 miles of its city of license. Hence, the use of repeaters is necessary to reach as much of the most-populated areas as possible.

  • WMOR-LP, St. Petersburg (channel 63, with a construction permit to operate on channel 5)
  • W56CN, Venice (channel 56, which has a construction permit to change channels to 14)
  • W18DB, Port Richey (channel 18).

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