WMOR-TV
From Wikipedia, the free encyclopedia
| WMOR-TV | |
|---|---|
![]() |
|
| Tampa/St. Petersburg, Florida | |
| City of license | Lakeland, Florida |
| Branding | More TV 32 |
| Channels | Analog: 32 (UHF) Digital: 19 (UHF) |
| Translators | WMOR-LP 63 St. Petersburg W18DB Port Richey W56CN Venice |
| Affiliations | independent 4Kids TV |
| Owner | Hearst-Argyle Television |
| Founded | April 24, 1986 |
| Call letters meaning | W MORe TV |
| Former callsigns | WTMV (1986-1996) WWWB (1996-1999) |
| Former affiliations | independent (1986-1995) The WB (1995-1998) |
| Transmitter Power | 5000 kW (analog) 1000 kW (digital) |
| Height | 331 m (analog) 458 m (digital) |
| Facility ID | 53819 |
| Transmitter Coordinates | (analog) (digital) |
| Website | www.moretv32.com |
WMOR-TV is an independent television station in the Tampa Bay television market (the Tampa/St. Petersburg, Florida DMA). It is licensed to Lakeland, with studios in Tampa. It is owned by Hearst-Argyle Television.
Contents |
The station began operation in April 1986 as WTMV, a music video channel known as V-32. It began mixing in general entertainment by 1988.
WTMV's early studios were located in Lakeland on South Florida Avenue, on Lakeland's south side. By 1990, it relocated to Tampa to its present-day Hillsborough Avenue studios on Tampa's east side, a former headend office for Group W Cable's Hillsborough County system.
In January 1995 WTMV added The WB when that network launched. By then it ran cartoons, sitcoms, talk shows, reality shows, and movies. It was sold to Hearst in 1996, who changed the calls to WWWB-TV.
In 1998, WWWB lost its affiliation to WTTA (channel 38) as a result of a larger nationwide deal between The WB and Sinclair Broadcast Group. Sister station KCWB-TV in Kansas City also lost its WB affiliation to a Sinclair station. WWWB changed its calls to WMOR-TV and rebranded itself as "More TV 32"--a moniker also adopted by its Kansas City sister (now known as KCWE). Today WMOR-TV offers syndicated programming, talk, reality, sitcoms and movies.
On cable, WMOR can be seen on Bright House Networks (except North Pinellas, where it's on channel 10), Verizon FiOS, and Comcast Venice channel 12 , and on Comcast Sarasota channel 4.
WMOR also broadcasts on several repeaters in the Tampa Bay area. Its transmitter is located farther east than the other Tampa Bay stations because of FCC rules requiring a station's transmitter to be within 15 miles of its city of license. Hence, the use of repeaters is necessary to reach as much of the most-populated areas as possible.
- WMOR-LP, St. Petersburg (channel 63, with a construction permit to operate on channel 5)
- W56CN, Venice (channel 56, which has a construction permit to change channels to 14)
- W18DB, Port Richey (channel 18).
- WMOR homepage
- 4Kids TV Homepage
- Query the FCC's TV station database for WMOR
- Query the FCC's TV station database for W56CN
- Query the FCC's TV station database for W18DB
- mcsittel.com: 1990s DX screengrabs from Tallahassee -- includes a 1993 WTMV "Traffic Highlights" screengrab
|
|
|---|
|
Miami - Fort Lauderdale: WPXM 35 (ION, Miami) - WGAY-LP 41 (Ind., Key West) - WHDT-LP 44 (Ind., Miami) - WPPB 63 (Educational, Fort Lauderdale) |
| See also: ABC, CBS, CW, Fox, NBC, PBS, Religious, and Spanish stations in Florida |
