WMVS

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WMVS
Image:WMVT_TV_Logo.jpg
Milwaukee, Wisconsin
Branding Milwaukee Public Television, Channel 10 or MPTV-10
Slogan There's nothing commercial about it.
Channels 10 (VHF) analog,
8 (VHF) digital
Affiliations PBS
Owner Milwaukee Area Technical College
Founded 1957
Call letters meaning Milwaukee Vocational Schools
Former affiliations NET (1957-1970)
Website MPTV.org

WMVS (Channel 10) is a television station located in Milwaukee, Wisconsin. Its signal covers most of southeastern Wisconsin, including the cities of Racine, Kenosha, Sheboygan, and Waukesha.

WMVS is a noncommercial public broadcasting station, and is a member of PBS. WMVS' owner, Milwaukee Area Technical College, also owns sister Milwaukee PBS affiliate WMVT. Both stations together refer to themselves collectively as Milwaukee Public Television. The stations are separate from the Wisconsin Public Television network owned by the University of Wisconsin Extension which serves the rest of the state, although WMVT runs that network's instructional programming, and MATC/MPTV coordinate instructional television efforts for their broadcast area.

The station's digital channel is multiplexed:

Digital channels

Channel Programming
8.1 / 10.1 MPTV Later (3-hour standard definition delay of WMVS's schedule; Time Warner digital 550)
8.2 / 10.2 MPTV Later 2 (3-hour standard definition delay of WMVT's schedule; Time Warner digital 551)
8.3 / 10.3 PBS Kids (Time Warner digital 552)
8.4 / 10.4 Create (Time Warner digital 553)
8.5 / 10.5 Doppler radar video from the Sullivan, Wisconsin National Weather Service office, with NOAA Weatheradio (Time Warner digital 554)
8.6 / 10.6 Doppler radar, with classical music
8.7 / 10.7 Doppler radar, with World Radio Network

At times, one of the Doppler channels is used to feature a 24/7 video feed of the nest of a bald eagle and its hatchlings somewhere in Northern Wisconsin.

WMVS does not use this channel for HDTV content, instead using WMVT's Channel 35.1 (Time Warner 510) as their main high-quality HDTV channel for PBS Digital programs. The station's annual fundraising auction in May (which started in 1969, and is one of the oldest station auction campaigns in existence) has been broadcast in HD since 2003, along with many of the station's weekly local programs, which include Black Noveau, ¡Adelante!, I Remember, and Interchange.

WMVS began broadcasting on October 28, 1957, as the 28th educational television station in the United States and the second in Wisconsin, after WHA-TV in Madison. Among the strongest and earliest backers of the creation of Milwaukee Public Television (over the opposition of at least some of the commercial stations) was Frank Zeidler, Milwaukee's mayor from 1948 to 1960.

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