WNOL-TV

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WNOL-TV
Image:CW38.jpg
Flag of the United States New Orleans, Louisiana
Branding New Orleans' CW38
Channels Analog: 38 (UHF)
Digital: 40 (UHF)
Affiliations CW
Owner Tribune Broadcasting
Founded March 18, 1984
Call letters meaning New Orleans, Louisiana
Former affiliations Independent (1984-1986)
Fox (1986-1996)
WB (1996-2006)
Website www.neworleanscw38.com

WNOL-TV, channel 38, is a CW Television Network affiliate in New Orleans, Louisiana. It is owned by Tribune Broadcasting, and is a sister station to ABC affiliate WGNO-TV (channel 26).

WNOL-TV signed on in March 1984 as a general entertainment independent television station, running a variety of cartoons, sitcoms, older movies, drama shows, and religious programs. Its slogan was, "Don't Stay Home Without Us," a homage to Karl Malden's American Express commercial campaign.

In 1985, the station was sold to the TVX Broadcast Group. Along with the other stations in the TVX group, WNOL affiliated with Fox in 1986 (it has been said that when WGNO passed on the Fox affiliation, TVX used WNOL's affiliation with Fox as leverage to get Fox on its other stations). In 1989 TVX sold WNOL to Qwest Broadcasting, a company comprised of minority investors led by musician Quincy Jones.

In 1995, Fox entered into a partnership with Savoy Pictures to buy several television stations, one of them being New Orleans's longtime ABC affiliate WVUE (channel 8). As a result, the Fox affiliation moved from WNOL to WVUE on January 1, 1996. WNOL, on the other hand, acquired the WB affiliation from WGNO -- which in turn picked up ABC from WVUE.

Tribune Broadcasting (which owns a stake in the WB network) began to manage WNOL in 1996 under a local marketing agreement, and purchased the station outright in 2000 (as part of a merger with Qwest), making WNOL and WGNO sister stations.

On January 24, 2006, the WB and UPN networks announced they would merge into a new network called The CW. WNOL was announced as the New Orleans affiliate of the CW, which commenced operations on September 18, 2006. Former UPN station WUPL (channel 54), then owned by the CBS Corporation (now owned by the Belo Corporation), became an affiliate of MyNetworkTV, a new service owned by the News Corporation.

WNOL may also take on the responsibility of airing ABC programs when WGNO is not able to such as in a news-related emergency.

On May 1, 2006, WNOL began broadcasting a 30-minute newscast. Dubbed "ABC 26 News at 9," it goes against WVUE-TV's one hour newscast and is anchored by Michael Hill. [1]

In 2007, WNOL moved to new studio facilities at the Galleria Center in Metairie, Louisiana, which are shared with WGNO.


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