WNWO-TV

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WNWO-TV
Image:24now.jpg
Toledo, Ohio
Branding NBC24
Slogan Toledo's Weather Station
Channels Analog: 24 (UHF)
Digital: 49 (UHF)
Affiliations NBC (primary since 1995)/
RTN (DT2) [1]/
NBC Weather Plus (DT3)
Owner Barrington Broadcasting
Founded May 3, 1966
Call letters meaning W
NorthWest
Ohio
Former callsigns WDHO-TV (1966-86)
Former affiliations United Network (May-June 1967)
Independent / CBS / NBC (1966-1970)
ABC (1970-1995)
Transmitter Power 4,370 kW Analog
59 kW Digital
Website www.nbc24.com/

WNWO-TV is a television station in Toledo, Ohio and affiliated with the NBC-TV network. The stations serves Northwestern Ohio, Southeastern Michigan and can be viewed in Windsor, Ontario and Essex County over the air and on cable. Its transmitter is located in Oregon, Ohio.

Contents

Overmyer Broadcasting founded the station that would be known as WNWO-TV as an independent UHF station, the first in Toledo not to be affiliated with any television network. That however, wasn't the original plan. WDHO (for Daniel H. Overmyer) signed on the air on May 3, 1966 initially as the unlikely flagship of The Overmyer Network, very soon renamed The United Network (no relation to UPN), which began operations one year later, on May 1, 1967. The sole program on the United Network, The Las Vegas Show (starring comedian Bill Dana) was cancelled after being on the air for a month and the network closed down with it. WDHO soldiered on as an independent station carrying syndicated and local programming plus CBS and NBC network shows not cleared by WTOL or WSPD-TV (now WTVG).

The station affiliated with the American Broadcasting Company in 1970; previously, ABC had been split between WTOL and WSPD. WDHO's affiliation with ABC wasn't a successful one . Creditors threatened the station's existence and even the trailer housing the station's business office was in danger of repossession. It didn't help that WXYZ-TV in Detroit was available over the air in much of the Toledo market. Overmyer Broadcasting (which once also owned a chain of independent stations including KEMO in San Francisco, WATL in Atlanta and WPHL in Philadelphia) declared bankruptcy during the 1980s and the station was seized by the Bank of Boston (now Bank of America).

In 1986, the station was sold through a bankruptcy proceeding for $19.6 million to a local group, Toledo Television Investors, LTD. The new owners changed the station's call letters to WNWO-TV, the new call letters standing for North West Ohio, on June 1, 1986. In October 1994, Capital Cities Communications/ABC announced it would buy WTVG. Almost out of desperation, WNWO approached NBC, which was about to be evicted from WTVG. On November 5, 1995, WNWO became the new affiliate for NBC in Toledo.

Ironically (for being unsolicited by WNWO), this network swap increased the value of WNWO as a television station, owing to the ratings of NBC relative to ABC in 1995. The station was soon sold to the Malrite Communications Group. Malrite invested heavily in its new property, reportedly spending (according to the station's present owner) $3 million to upgrade the station. A new studio and offices were built on the site of the former WDHO on Byrne Road in Toledo, expanding the facility by 10,000 ft2. The station went from a newsroom of 8 people and one half-hour newscast a day to over 30 people and 3 hours of news a day. In 1997 the completely revamped newscast went on the air with anchors Dan Lovett and Lissa Guyton, Bill Spencer presenting the weather and Jim Tichy, the only hold over from the previous newscast, presenting sports. Despite a large ad campaign with the slogan "Building a better station for you", the newscast did not do well in the ratings. There was a lot of turnover on the anchor desk, and a number of personalities (including Jon Clark, Angela Atalla and Nora Murray) have left the station. Current anchors include Jim Blue and Shenikwa Stratford. WNWO has remained a solid third in the ratings, ahead of Fox affiliate WUPW.

Raycom Media, Inc. bought all of the Malrite stations in 1998. However, Raycom owned WUPW at the time and had to sell it to avoid breaking the FCC's ownership rules in effect at the time, which did not allow duopolies.

WNWO was once again put up for sale in 2005 after Raycom merged with The Liberty Corporation, which included WTOL. The sale was necessary because the FCC does not allow duopolies between two of the four largest stations in a single market.

On March 27, 2006, Raycom announced that Barrington Broadcasting will be acquiring 12 Raycom stations, including WNWO. The group deal was finalized on August 11, 2006. As a result, WNWO joined Marquette's WLUC-TV, Saginaw's WEYI-TV and Northern Michigan's WPBN & WTOM as part of Barrington's family of stations serving Michigan and northwestern Ohio.

On August 10, 2007, WNWO launched the first 7pm newscast in the Toledo area. This 7pm newscast allows busy working people to watch news "when they need it," not where it's traditionally been broadcast. It is expected that this big change will finally boost WNWO into a more competitive role against the other Toledo stations.

The station's digital channel is multiplexed:

Digital channels

Channel Programming
24.1 / 49.1 Main WNWO programming
24.2 / 49.2 Retro Television Network
24.3 / 49.3 NBC Weather Plus

  • Arielle Berlin
  • Kristi Branam
  • Aaron Brillbeck
  • Kylie Conway
  • Ryan Fowler
  • Eric Haubert
  • Kelly Heidbreder
  • Anna Kooiman
  • Rob Packard
  • Darsha Phillips
  • Jim Blue
  • Michael Schlesinger
  • Bill Spencer
  • Shenikwa Startford
  • Matt Trezza
  • Norm Van Ness
  • Stoney Vasco

  • Geneen Anderson (WNCN)
  • Angela Atalla WTSP
  • Gretchen Auker
  • Jon Antalek
  • Tom Bosco
  • Paula Bridges WPSD
  • Jon Clark
  • Mike Costa
  • Jodine Costanzo(now at WPXI-TV in Pittsburgh)
  • Dan DeCrow (Ohio News Network, WBNS)
  • Denise Douglas WJAC
  • Don Edwards
  • Greg Entress
  • Kelly Faegre
  • Jenny Goldberg
  • Lissa Guyton WTVG
  • Dave Hecht (Freelance weather FOX6 & KNSD San Diego)
  • Doug High WPTD
  • Kari Howard WNDU
  • Karla Hult [KARE]
  • Paula Johnson (now at WKEF/WRGT-TV in Dayton)
  • Christian Kafton KNTV
  • Paul Kiska (Currently at WEWS-TV, Cleveland)
  • Matt Lockwood
  • Dan Lovett
  • Kevin Milliken WSPD Radio
  • Melissa McCrady
  • Brian McIntyre ONN
  • Andrea Mock -WLTX-tv
  • Nora Murray
  • Theresa Pollick WTVG
  • Victoria Preston
  • John Quaintance (WDHO-TV 1974-1975).
  • Christa Quinn WSPG
  • Tino Ramos WBNS
  • Stephanie Roberts WFTS
  • Richard Sharp KCRA
  • Jennifer Stacy WINK
  • Jim Tichy (retired)
  • DeWayne Walker
  • Megan West Golf Channel
  • Simon Shaykhet WJBK
  • Paul Stelzer WCMH

The WNWO Tower is a 438-meter high guy-wired aerial mast for the transmission of FM radio and TV programs in Oregon, Ohio, USA (Geographical coordinates: 41°40′03″N, 83°21′22″W). The WNWO Tower was completed in 1983 and is property of Raycom Media, Inc..

See also: List of masts

  • "Fair, Accurate, Honest" (2006)
  • "Toledo's Weather Station" (2003)
  • "Your Most Local News Station"(1999)
  • "Your News Station" (1997)
  • "Building a Better Station for You" (1996)


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