WWAY

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WWAY
Image:WWAY.png
Wilmington, North Carolina
Branding NewsChannel 3
Slogan Live. Local. Interactive.
Channels Analog: 3 (VHF)
Digital: 46 (UHF)
Affiliations ABC
Owner Morris Multimedia
Founded 1964
Call letters meaning The word "way"
Former affiliations None
Website www.wwaytv3.com

WWAY, NewsChannel 3, is the ABC television affiliate in Wilmington, North Carolina. It broadcasts its analog signal on VHF channel 3, and its digital signal on UHF channel 46. Its transmitter is located in Winnabow, about 10 miles southwest of Wilmington.

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WWAY first signed on the air on October 1, 1964 as the second television station in Wilmington, preceded by WECT by more than 10 years. It has been an ABC affiliate since its start. This was somewhat unusual for a two-station market, and the reason is not clear to this day. In most two-station markets, ABC was relegated to secondary status on the existing stations.

WWAY was owned and operated by The Liberty Corporation until 2005; when Liberty was sold to Raycom, WWAY had to be sold due to Raycom's ownership of WECT. The FCC's duopoly rules do not allow common ownership of two of the four largest stations in a single market. It was sold to Morris Multimedia in 2006.

  • Steve Rondinaro: NewsChannel 3 (5, 5:30, 6 & 11 p.m.)
  • Ann McAdams: NewsChannel 3 (6 & 11 p.m.)
  • Marcy Cuevas: Good Morning Carolina (5-7 a.m.)
  • Kevin Wuzzardo: Good Morning Carolina (5-7 a.m.)
  • Douglas Clark: NewsChannel 3 Weekends (6 & 11 p.m.)

  • Chris Phillips (Chief Meteorologist): NewsChannel 3 (5, 5:30, 6, 11 p.m.)
  • Jerry Jackson: Good Morning Carolina (5-7 a.m.)
  • Sonya Stevens: NewsChannel 3 Weekends (6 & 11 p.m.)

  • WWAY does not have a sports department

  • James Smith: NewsChannel 3 (6 & 11 p.m.)
  • JR Quitman: Good Morning Carolina (5-7 a.m.)
  • Mike Stewart: NewsChannel 3 Weekends (6 & 11 p.m.)

  • Billy Stratton (Chief Engineer)
  • Randy Gray
  • Ken Hornbuckle (IT Supervisor)

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