WWDE-FM

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WWDE-FM
Image:wwdefm.jpg
City of license Hampton, Virginia
Broadcast area Norfolk/Virginia Beach
Branding "101.3 2WD"
Slogan Continuous Soft Rock 101.3 2WD
Frequency 101.3 (MHz)(Also on HD Radio)
Format Soft Rock
ERP 50,000 watts
Class B
Former callsigns WVHR, WVEC
Owner Entercom Communications
Sister stations WPTE, WVKL, WNVZ
Webcast Listen Live
Website www.2wd.com

WWDE-FM, also known as 101.3 2WD, is an Soft Rock radio station serving the Norfolk-Virginia Beach-Portsmouth-Hampton-Newport News radio market. It is owned by Entercom Communications and its city of license is Hampton, Virginia, and studios are in Virginia Beach, Virginia.

This radio combo were originally sister stations to WVEC-TV as WVEC AM & FM. The 101.3 frequency has a long history. In the 1960's and early 70's, the 101.3 MHz frequency was the FM side of WVEC. There was WVEC-AM 1490, and WVEC-FM 101.3. In the mid 1970's, the FM became WVHR, for the Voice of Hampton Roads. Both radio stations were sold in 1978.

2WD was founded in 1978 by Dick Lamb and business partners Larry Saunders and Gene Loving as an Adult Contemporary station with new calls WWDE AM & FM.At first they ran separate Adult Contemporary formats as 2WD AM & 2WD FM The station was always successful with Lamb, from owning it, to being behind the "mike" in the mornings. The AM station was later sold and became WLRT.( On August 1 2007, WLRT was sold again to sports broadcasters Red Zebra Communications and began a simulcast of their FM sports station , WXTG-FM )

In On January 28, 2005, Dick Lamb stepped aside from his self-titled morning show "Dick Lamb in the Breakfast Bunch". About a month afterward, Paul Richardson, another "Breakfast Buncher" also left the station. Now both can be heard on WVBW 92.9 the Wave's "Dick Lamb and the Morning Wave".They were replaced on 2WD with Jennifer Pulley and Ted Alexander. In September of 2006 The station became an affiliate of Whoopi Goldberg's nationally syndicated "Wake Up With Whoopi" morning show but dropped the Whoppi show on Dec. 3rd 2007. Also, shortly after Lamb's departure, long time afternoon host Jeff Moreau resigned from the station.

While the format of music has changed very little, the advertising slogans have changed over the years. In the 90's the slogan of the station was "The Best Variety of the 70's, 80's, and 90's." Later, in the 2000's, it became "The Best Variety of the 80's, 90's, and Today." In 2006, their slogan became "Four Decades every Four Songs on 101.3 2WD". The four decades are the 70's, 80's, 90's, and today.Now it is "Continuous Soft Rock 101.3 2WD". The most recent change is designed to help the station better compete with other stations in the market playing similar music.The station is also the local affiliate for the nationally syndicated "Delilah" evening show.

Since Lamb's morning show moved to WVBW, 2WD has experienced a steady ratings decline. There are rumours circling in Norfolk media circles that current owner Entercom may flip the station to Country, giving the market a second country station (Max's WGH-FM is currently Norfolk's only country station) possibly using the successful "Wolf" identity, which they have used successfully in other markets.


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