WWTV
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| WWTV / WWUP-TV | |
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| WWTV: Cadillac / Traverse City, Michigan WWUP: Sault Ste. Marie, Michigan |
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| Branding | 9&10 News |
| Slogan | Northern Michigan's News Leader |
| Channels | Analog: WWTV: 9 (VHF) WWUP: 10 (VHF) Digital: WWTV: 40 (UHF) 9 (post 2009) WWUP: 49 (UHF) 10 (post 2009) |
| Affiliations | CBS |
| Owner | Heritage Broadcasting Group |
| Founded | WWTV: January 1, 1954 (on channel 13, moved to channel 9 in 1962) WWUP: September 10, 1962 |
| Call letters meaning | WWTV: TeleVision WWUP: Upper Peninsula |
| Sister station(s) | WFQX-TV |
| Former affiliations | ABC (1954–1971, secondary) DuMont (1954-1956, secondary) |
| Transmitter Power | WWTV: 316 kW (analog) 191 kW (digital) WWUP: 316 kW (analog) 950.4 kW (digital) |
| Height | WWTV: 497 m (analog) 427 m (digital) WWUP: 370 m (both) |
| Facility ID | WWTV: 26994 WWUP: 26993 |
| Transmitter Coordinates | WWTV: WWUP: |
| Website | 9and10news.com |
WWTV is the CBS-affiliated television station for the northern Lower and eastern Upper Peninsulas of Michigan. Licensed to Cadillac, the station broadcasts an analog signal on VHF channel 9 and a digital signal on UHF channel 40. WWTV's transmitter is located at the station's studios on 130th Avenue, northeast of Tustin, in northern Osceola County. At 1,631 feet high, WWTV's transmitter tower is the tallest in the state of Michigan.
WWTV's DMA is, geographically speaking, the largest market east of the Mississippi River. Like other network affiliates serving this vast and rural area, the station operates a full-time satellite, WWUP-TV. Licensed to Sault Ste. Marie, the station broadcasts an analog signal on VHF channel 10 and a digital signal on UHF channel 49. WWUP's transmitter is located approximately 30 miles SSE of Sault Ste. Marie near Goetzville in rural Chippewa County.
Together the two stations, known on-air as "9&10 News", serve 23 counties in the northern Lower and three counties in the eastern Upper Peninsula. In addition, WWUP's signal can be received by viewers in Northern Ontario including Sault Ste. Marie's Canadian sister city Sault Ste. Marie (ON). The stations are owned by Heritage Broadcasting Group.
WWTV operated the area's FOX affiliate, WFQX-TV, through a shared services agreement (SSA). That station is owned by Cadillac Telecasting.
At one point, WWTV (not WWUP) was seen on cable in the Canadian Sault. However, local cable provider Shaw Communications switched its CBS feed to WWJ-TV from Detroit. For many years, WWTV was the only in-market station on cable from the American side of the locks as other American stations were fed from Flint and Detroit. WWTV is also available on cable television in much of Michigan north of Lansing as well as on the Persona system in Sudbury (ON) and Timmins, Ontario. WWTV was also originally seen on the Cablevision systems in Rouyn-Noranda (QC) and Val-d'Or (QC) until the early-2000s when it was replaced with WBZ-TV from Boston. Along with WNEM, WWTV is offered on Charter cable systems in Midland.
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WWTV began broadcasting on New Year's Day in 1954. The station was on channel 13 and was owned by Jackson radio manufacturer Sparton Corporation. It was Michigan's first television station north of Lansing, predating Traverse City's WPBN-TV by several months.
WWTV has been a CBS affiliate from its first day, but initially carried secondary affiliations with ABC and DuMont (the latter shut down in 1956). When WPBN signed on, WWTV shared ABC programming with that station until 1971, when WGTU signed on and became the area's ABC affiliate. WWTV aired some of ABC's soap operas and game shows while WPBN aired ABC's sports programming on the weekends.
In 1958, broadcast pioneer John Fetzer purchased WWTV. Fetzer also owned the Detroit Tigers and the purchase brought Tigers games to Northern Michigan for the first time.
In 1961, a fire at the station's transmitter spread to the studio and destroyed the building. The building was quickly rebuilt, complete with new equipment. In 1962, WWTV swapped channel locations with WZZM in Grand Rapids and moved to its current location on channel 9. The move to channel 9 allowed WWTV to boost its broadcasting power to cover the entire northern half of the Lower Peninsula. On September 10 of that year, Fetzer signed on WWUP in Sault Ste. Marie as a full-time satellite of WWTV. The stations were known collectively as "TV 9&10" from 1962 until the late-1990s when the stations dropped "TV" from their name and began referring to themselves as "9&10 News". Many viewers, however, continue to refer to the station as "TV 9&10".
In 1967, TV 9&10 broadcast in color for the first time (as CBS was the last network to convert to color broadcasting).
In 1978, Fetzer sold TV 9&10 to Buffalo Bills owner Ralph Wilson. In 1988, the stations were sold to Heritage Broadcast Group, headed by Detroiter Mario Iacobelli.
9&10 News has long been one of the most technologically advanced small-market television stations in the country. Legend has it that when the station broadcasted in color for the first time, CBS was jealous because 9&10's color picture was of higher quality than the rest of the network. Under Iacobelli's ownership, the station has frequently made commercials that many claim to have the look and feel of Detroit-based stations.
On May 10, 2007, it was announced that the area's FOX affiliate, WFQX-TV, was being sold by current owner Rockfleet Broadcasting to Cadillac Telecasting. The FCC gave regulatory approval in late-October. After the closing of the sale, Cadillac Telecasting entered into a shared services agreement (SSA) with 9&10 News. As a result, 9&10 News began to operate WFQX.
9&10 News has long been the highest-rated television station in the market, especially in news. However, longtime runner-up NBC affiliates WPBN & WTOM ("TV 7&4") have closed the gap in recent years. 9&10 News has always made a large investment into its news department, resulting in a higher-quality product than conventional wisdom would suggest for a station based in the 113th market. All told, 9&10 News airs 28 hours of news every week, a very large amount for a small-market station. Mondays through Thursdays after the 11 PM newscast, the station airs Sports Extra, an extended sportscast. During high school sports season, Friday night newscasts devote over 20 minutes to Sports Overtime. Known as "the original big show", it regularly features highlights from more than a dozen area high school sporting events and has won numerous awards for the station.
The station redesigned their website to add video content from news and sports. 9&10 News also launched the first and only wireless news website of the Northern Michigan market.
One of 9&10 News's best-known faces belongs to John McGowan, who joined the station's on-air roster in 1977. He has served as Sports Director and is currently seen as 9&10 News' weekend news anchor. John McGowan also co-anchors Sports Overtime. Other 9&10 News alumni include current WNWO-TV weatherman Bill Spencer, Jeopardy! "Clue Crew" member Sarah Whitcomb, and current WOOD-TV reporter Dee Morrison. An alumnus of 9&10, well liked with viewers, was Trish O'Shea, who was a news anchor from 1993 to 2003.
9&10 News courted controversy when it polled viewers asking if they wanted the station to air a CBS special about the life of CBS Evening News anchor Dan Rather who was stepping down from his broadcast. After much attention from both local and national press, the poll was dropped and the special was aired.
The station airs syndicated programming such as Live with Regis and Kelly and Judge Judy. 9&10 News broadcasts 24 hours a day, seven days a week.
During its weather forecasts, 9&10 News uses live NOAA NWS radar data from several regional sites. This data is presented onscreen in a forecasting system called "Doppler 9&10 Radar Network". The main signal comes from the NWS radar located in Gaylord.
9&10 News joins the weekday broadcast of The Early Show at 8 AM, pre-empting the first hour in favor of a third hour of local news. 9&10 is also the only station in the market to air a weekday Noon newscast.
In addition to their main studios, 9&10 News maintains news bureaus in Traverse City (located on Aero Park Drive, near Cherry Capital Airport) and Petoskey.
Starting on October 31, 2007, 9&10 News began producing a weeknight 10 PM newscast on WFQX.
- Michigan This Morning (Monday-Friday, 5-8 AM)
- 9&10 News at Noon (Monday-Friday)
- 9&10 News at 5 (Monday-Friday)
- 9&10 News at 6 (every night)
- FOX 33 News at 10 (Monday-Friday, on WFQX)
- 9&10 News at 11 (every night)
Anchors
- Robyn Haines - weekday mornings
- Scott Michael Trager - weekday mornings
- weekday morning Executive Producer
- Michelle Dunaway - weekdays at Noon and 5 PM
- Phil Buehler - weeknights at 6 and 11 PM
- Katie Taube - weeknights at 6 and 11 PM
- Jodi Hathaway - weeknights at 10 PM (on WFQX)
- Ben Kwan - weeknights at 10 PM (on WFQX)
- reporter
- John McGowan - weekends
- co-host of Sports Overtime
Doppler 9&10 Weather Team
- Dave Barrons - Chief seen weeknights at 5, 5:30, and 6 PM
- Tom O'Hare - weeknights at 10 (on WFQX) and 11 PM
- Kevin Usealman (AMS Seal of Approval) - weekday mornings and Noon
- Jim Lehocky - weekends
- weekday photojournalist
Sports
- Aaron Mills - Director seen weeknights at 6, 10 (on WFQX), and 11 PM
- Luke Notestine - weekends
- sports reporter
- Mike Foss - sports reporter
- Vic McCarty - freelance sports reporter
Reporters
- Kelly Downey - weekday morning entertainment reporter
- associate news producer
- Dan Boss - "Traverse City Bureau" Coordinator
- producer of Hook and Hunting segment
- Kimberly Purdy - "Traverse City Bureau" Community News Coordinator
- Tawney Saylor - "Petoskey Bureau"
- Ryan Raiche - "Traverse City Bureau" weeknights at 10 PM (on WFQX)
- Kalee Iacoangeli - weekday mornings
- Kristin Nelson - "Traverse City Bureau"
- Ted Haller
- Mona Nair
- Michael Kasiborski
- Shainna Ziegler
Photojournalists
- Corey Adkins - Chief Photojournalist seen weekday mornings
- Stephanie Adkins - Assistant Chief Photojournalist
- Jason Dotsch - Assistant Chief Photojournalist
- Greg Miller - news / sports
- Aaron Smith - "Petoskey Bureau"
- Jeremiah Townsend - "Traverse City Bureau"
- Nicholas Kuiper
- Kevin Lee
- Bridgette Pacholka
- Jason Nagy
- Mario Iacobelli - Owner / President
- Bill Kring - Vice President /General Manager
- John DeMarsh - National Sales Manager
- Kevin Dunaway - News Director
- Pete Ludviksen - Operations Manager
- Bill Burns - Senior Media Consultant / Team Leader
- Kelly Stevens - Research Associate
- Dave Karpicke - Senior Media Consultant / Team Leader
- Chris Webb - Local Sales Manager
Media Consultants
- Mark Carter
- Tom Clemens
- Susan Jacobs
- Teresa Kieffer
- Josh Ludka
- Becky Cohen
- Kathy Netzley
- Martha Johnson
- WWTV & WWUP "9&10 News"
- "9&10 News" Wireless
- WFQX-TV "FOX 33"
- Excerpt of 9 & 10 News, Aug. 3, 2007 @ You Tube
- Query the FCC's TV station database for WWTV
- Query the FCC's TV station database for WWUP
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| See also: ABC, Fox, NBC, PBS, CW, MyNetworkTV and Other stations in Michigan |
