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WWVA-FM
From Wikipedia, the free encyclopedia
| WWVA-FM | |
 |
|
| City of license | Canton, Georgia |
|---|---|
| Broadcast area | Atlanta metropolitan area |
| Branding | Viva 105.7 |
| Slogan | "¡Tan Latina Como Tú!" |
| Frequency | 105.7 MHz (Also on HD Radio) |
| Format | Spanish CHR |
| ERP | 20,000 watts |
| Class | C2 |
| Callsign meaning | W W VivA 105.7 (on-air name) |
| Former callsigns | WLCL, WMXV, WGST, WCHK |
| Owner | Clear Channel Communications |
| Sister stations | WBZY, WGST, WKLS, WLTM, WUBL |
| Webcast | Listen Live |
| Website | www.vivaatlanta.com |
WWVA-FM ("Viva 105.7") is an Atlanta radio station, that plays Spanish top 40.
In September 2004, the station format and moniker were created as "Viva 105.7", as part of efforts by owner Clear Channel Communications to expand into Hispanic markets. During the last quarter of 2004, it was the second highest rated radio station in Atlanta.
Until 1993, the station was country station WCHK-FM on 105.5MHz in Canton, Georgia, sister station to WCHK AM. The station then received FCC approval to upgrade to class C2 (a much stronger signal than previously), and moved to a new transmitter location to the south, nearer to Atlanta, and next to Interstate 575. At this time, it also changed frequency by one channel to 105.7, which a few years later allowed WMAX-FM (now WBZY-FM) on 105.3 from west of Atlanta to move-in from Carrollton, GA. The station remained under local management for about a year afterward, first as "North Metro's K-105" then as "Atlanta's Classic Country 105.7", before owner Chuck McClure leased the station to Clear Channel Communications and the station became WGST-FM, a simulcast of news-talk WGST AM 640.
While the station was WGST-FM, it moved transmitter site again southward, to Sweat Mountain in northeastern Cobb County. WWVA-FM is now owned outright by Clear Channel, and still holds Canton as its city of license. A new WCHK-FM on 100.1 was changed to WNSY FM in 1999.
In the fall of 2000, the station became rock "Mix 105.7" (WMXV), but didn't stay that way for long due to lagging Arbitron ratings. It finally became WLCL "Cool 105.7" in the spring of 2003, playing '60s/'70s oldies music after Cox Radio dropped its '50s/'60s "Fox 97" format from WFOX FM, which is now WSRV FM. At the time, WLCL was the only oldies station in Atlanta. Regardless, the oldies format still wasn't as profitable to companies as it once was.
In 2005, it switched to Spanish top 40 on May 2, simulcasting with 105.3 WWVA-FM. One week later, the station officially became WWVA-FM itself, swapping the WLCL callsign over to 105.3, where "The Buzz" format from 96.7 was put. Strangely, that left the hard modern rock of "The Buzz" with the oldies call sign WLCL instead of with its own WBZY-FM, which was unused for about two weeks.
This station began simulcasting on 96.7 (formerly "the Buzz", now "Viva 96.7") on May 17, and that station's callsign has been changed to WVWA FM (an anagram of WWVA, with the two middle letters transposed). Because 105.7 is north of Atlanta, 96.7 gave some coverage to the south. Its far-northeastern simulcast on WHEL FM 105.1 in Helen, Georgia was sold in 2005, and has since changed formats to Hot AC. On December 20, 2006, WVWA flipped formats to WLTM's former adult contemporary radio station as 96.7 Lite FM.