WXII-TV

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WXII
Image:Wxii12.jpg
Winston-Salem, North Carolina
Branding WXII 12/WXII 12 News
Slogan Your Home for Piedmont-Traid and Southwest Virgina News
Channels 12 (VHF) analog,
31 (UHF) digital
Affiliations NBC

NBC Weather Plus (DT2)

Owner Hearst-Argyle Television
Founded 1953
Call letters meaning W XII (roman numeral for 12)
Former callsigns WSJS-TV (1953-1972)
Former affiliations ABC (secondary, 1953-63)
Website www.wxii12.com

WXII, channel 12(Analog)/31(Digital), is the NBC television station licensed for the GreensboroHigh PointWinston-Salem, North Carolina (Piedmont Triad) designated market area. It is licensed to Winston-Salem and is currently owned by Hearst-Argyle Television, a unit of the Hearst Corporation. Its transmitter is located on Sauratown Mountain in Stokes County, North Carolina.

The station began operation in 1953 as WSJS-TV, owned by Piedmont Publishing, publishers of the Winston-Salem Journal and Twin City Sentinel along with WSJS radio, and has always been affiliated with NBC. ABC was shared with WFMY-TV until WGHP signed on in 1963.

When Piedmont Publishing was sold to Media General in 1968, Gordon Gray, the longtime publisher of both papers, held onto WSJS-AM-FM-TV as Triangle Broadcasting. However, in 1972, the FCC ruled that in all but a few grandfathered cases, one person could not own a radio station and a television station. Gray was thus forced to sell WSJS-TV to Multimedia, Inc., who renamed the station WXII-TV.

Pulitzer acquired the station in a swap deal in 1983. When Pulitzer bowed out of broadcasting in 1997, Hearst bought the entire group, including WXII.

NBC Network Affiliates in the state of North Carolina

WECT 6 (Wilmington) - WITN 7 (Washington) - WXII 12 (Winston-Salem) - WNCN 17 (Goldsboro / Raleigh) - WCNC 36 (Charlotte)

See also: ABC, CBS, Fox, PBS, UPN, WB and Other stations in North Carolina
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