WXTK

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WXTK
Image:Wxtk.png
Broadcast area Cape Cod, Massachusetts
Branding "95 WXTK Newsradio"
First air date 1949 (FM) (as WOCB)
Frequency 95.1 MHz FM
Format Commercial; Talk radio
ERP 50,000 watts
Callsign meaning W eXtreme TalK (proposed, but never used, station branding)
Owner Qantum of Cape Cod, LLC
Website www.95wxtk.com

WXTK (95 WXTK Newsradio) is a news/talk radio station licenced in West Yarmouth, Massachusetts and headquartered in Hyannis, Massachusetts. It is the direct descendant of Cape Cod's first commercial radio station WOCB.

WOCB first signed on as an AM station in 1941 as an affiliate of the NBC Blue Network, playing mostly news and talk programming, as was the format of the network that would eventually become ABC. Its FM signal, a simulcast of its AM signal, signed on in 1949 (becoming the Cape's first FM commercial station as well), and after numerous FCC regulation changes for the FM band, eventually settled to 94.9 FM.

In 1991, Hurricane Bob blew down WOCB's transmitter tower, and the damage suffered was so severe that they could not afford to rebuild. The station was then sold to Ernie Boch, an automobile dealer in the Boston area, who turned WOCB into the flagship station for his new Boch Broadcasting company, and changed the station's calls to WXTK when it returned to the air in late 1991, however, the meaning of the calls, a station branding of "Extreme Talk", was never actually used, though a few station IDs were produced using the branding (as late as 1998, the unused IDs were still in the station archives). Despite the unused branding, WXTK remained a news and talk station, and over the next few years would become the Cape's home of such popular syndicated hosts as Rush Limbaugh, G. Gordon Liddy (recently cancelled from the station as of July 2006), and Howie Carr, and longtime local morning hosts Ed Lambert and Don McKeag (the latter of whom is no longer with the station).

WXTK's first logo after the frequency switch.  Before the switch their branding was simply "94.9 WXTK" with no actual logo.
WXTK's first logo after the frequency switch. Before the switch their branding was simply "94.9 WXTK" with no actual logo.

In September, 1997, responding to listener comments of signal interference from WHOM, a powerful 94.9 FM signal based out of New Hampshire broadcasting from the top of Mount Washington, WXTK changed their frequency to 95.1 FM, increasing their signal radius significantly. To ease people into the new frequency, there were two weeks of promotional material over-the-air, and after the switch their branding was changed to "95.1 is 95 WXTK", putting stress on the word "is".

In 2005, Boch Broadcasting sold WXTK and its sister stations to Qantum Communications (now called Qantum of Cape Cod, LLC), owner of WRZE (96.3 The Rose) and WCIB (Cool 102), though Qantum had to sell what is now "Frank FM" to Nassau Broadcasting in order to stay within FCC regulations. Until that sale, WOCB/WXTK had been broadcasting from the same studio building for over 60 years.

According to Arbitron, WXTK is currently (as of March 2007) the highest-rated radio station on Cape Cod.

FM radio stations in the Cape Cod market (Arbitron #189)

By frequency: 89.5 | 90.1 | 90.3 | 90.7 | 91.1 | 91.5 | 91.9 | 92.1 | 92.7 | 93.5 | 94.3 | 95.1 | 96.3 | 99.9 | 101.1 | 101.9 | 102.3 | 102.9 | 103.9 | 104.7 | 106.1 | 107.5

By callsign: WCAI/WNAN/WZAI | WCCT | WCDJ | WCIB | WCOD | WFCC | WFPB | WFQR/WFRQ | WKKL | WKPE | WMVY | WNCK | WOCN | WOMR | WPXC | WQRC | WRZE | WSDH | WXTK

See also: Cape Cod (FM) (AM)

Massachusetts Radio Markets
Boston (AM) (FM) · Springfield · Worcester (AM) (FM) · New Bedford-Fall River · Cape Cod (AM) (FM)
See also: List of radio stations in Massachusetts and List of United States radio markets


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