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Coordinates: 39°54′40.16″N, 116°24′18.99″E

Wangfujing, looking south (August 2004 image)

The southern end of Wangfujing, viewed from the intersection of Wangfujing and East Chang'an Avenue.

Night view of Wangfujing (July 2004 image)

Wangfujing street (Simplified Chinese 王府井; Hanyu Pinyin: Wángfǔjǐng Dàjiē) in Beijing is one of the Chinese capital's most famous shopping streets. Much of the road is off-limits to cars and other motor vehicles, and it is not rare to see the entire street full of people, turned into one of China's most attractive and modern boulevards. Since the middle of Ming Dynasty there have been commercial activities. In the Qing Dynasty, eight aristocratic estates and princess residence were built here, soon after when a well full of sweet water was discovered, thereby giving the street its name "Wang Fu" (=aristocratic residence), "Jing" (=well). In 1903, Dong'an market was formed.

Prior to 1949, the street was also known as Morrison Street, after the Australian journalist George Ernest Morrison. Wangfujing has become one of the four traditional downtown areas of Beijing, in addition to Dashilar, Xidan, and Liulichang.

It starts from Wangfujing Nankou, where the Oriental Plaza and the Beijing Hotel are located. It then heads north, passing the Wangfujing Xinhua Bookstore, the Beijing Department Store as well as the Beijing Foreign Languages Bookstore before terminating at the Sun Dong An Plaza.

Prior to the late 1990s trolleybuses, buses, and other traffic ran through the street, making it rather congested. Modifications in 1999 and 2000 made much of Wangfujing Street car-free (aside from the tour trolley and occasional milatary vehicles doing bank transfers). Now through traffic detours to the east of the street.

Wangfujing is now home to around 280 old brands of Beijing, such as Shengxifu hat store, Tongshenghe shoe shop, Wuyutai tea house. A photo studio which took formal photos of the first Chinese leadership, the New China Woman and Children Department Store helped established by Song Qingling were also located on the street.

Wangfujing is served by the Beijing subway networks, just one stop away from Tiananmen Square to the west. Line 1 has a station at the southern end of the street, which bears the same name.

See also: List of leading shopping streets and districts by city

• Wangfujing 50 High quality photographs of Wangfujing
• [1] Old brands of Beijing (in Chinese)