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Wizards of Waverly Place
Title card
Format	Children's TV series Sitcom
Created by	Todd J. Greenwald
Starring	Selena Gomez David Henrie Jake T. Austin Jennifer Stone Maria Canals Barrera David DeLuise
Language(s)	English
No. of seasons	1
No. of episodes	9 (List of episodes)
Production
Executive producer(s)	Todd J. Greenwald Peter Murrieta
Running time	22 minutes approx.
Broadcast
Original channel	Disney Channel
Original run	October 12, 2007 – present
External links
Official website
IMDb profile
TV.com summary

Wizards of Waverly Place is a new live-action comedy Disney Channel Original Series which premiered on October 12, 2007 on Disney Channel,^[1] and was released on Family Channel in Canada on October 26 at 7:00pm, and aired on Disney Channel UK on November 3 at 10:00am. The series focuses on the three Russo children who on the surface seem to be normal teens, but are actually wizards in training.

Wizards of Waverly Place is the first Disney sitcom to feature simple computer-generated imagery such as superimposing. The tag line in advertisements is "They've got the power!" and "Being a teenager can be tricky." On its premiere night, it scored a surprising 5.93 million viewers.^[2]

On October 5, 2007, the pilot episode was made available as a free download from iTunes. On October 12, 2007, iTunes required it to be purchased.

Contents 1 Plot 2 Theme song 3 Cast 4 Recurring characters 5 Settings 6 Spells 7 Episodes 8 Cultural references 9 References 10 External links

The show centers upon Alex Russo, her older brother Justin, and younger brother Max who live double lives; on the outside, they appear to be normal kids, though in secret, the three are young wizards in training. The three live with their stern and disciplinarian of a father, Jerry, and their eccentric mother, Theresa. Alex often gets into trouble by disobeying her parents, and learns lessons and morals that teach span among friends, family, and school.

The theme song is "Everything is Not What it Seems" performed by Selena Gomez and features the cast in a CGI background.

Selena Gomez - Alex Russo
David Henrie - Justin Russo
Jake T. Austin - Max Russo
Jennifer Stone - Harper Evans
Maria Canals Barrera - Theresa Russo
David DeLuise - Jerry Russo
Amanda Tepe - Amanda (recurring)

Gomez, Henrie, and Canals are all familiar with other Disney Channel series; Gomez made a special guest appearance on The Suite Life of Zack and Cody in a special Midsummer Night's Dream episode and has a recurring role on Hannah Montana as Mikayla, rival popstar to Hannah Montana; Henrie is famous for his role of Larry on That's So Raven; Canals has been portraying Sunset Boulevardez, mother of LaCienega on The Proud Family; Austin was recently seen in the Disney Channel Original Movie, Johnny Kapahala: Back on Board, Stone and DeLuise have no experience with Disney Channel; Austin stars as Diego Marquez on Go, Diego, Go!; Stone starred in Secondhand Lions; DeLuise has had roles in CSI: Crime Scene Investigation, Stargate SG-1 and ER (TV series). There was originally going to be two siblings Jordan (later Justin) and Julia (later Alex), but all changed after Austin was hired. Alexa Nikolas considered the role of Alex but Gomez won the part.

• Gigi (Skyler Samuels) is Alex's enemy. She has tried to embarrass Alex since they were in kindergarten when she spilled juice on her mat during naptime and said she had an accident. Every year Gigi has a tea party. Gigi is a nickname for Gertrude.
• Miranda (Lucy Hale) is Justin's girlfriend, a pretty goth girl. She likes Justin very much because according to Alex she "brightens from tragic to gloomy when they're together" and wants to kiss him. She is very fond of the color black. Harper is very jealous of her because of Justin's affections towards her and thinks he's dating her simply because she reminds him of her, though they are complete opposites. Miranda also hates corporate America

A running gag in each episode is a random character played by Amanda Tepe who speaks in a bored, monotone drawl. Her name tag reads "Amanda", the same name as her actor.

Cast	Character	Episodes
		1
Amanda Tepe	Various	7
Lucy Hale	Miranda	1
Brian Kubach	Riley	1
Skyler Samuels	Gigi	2
Heather Trzyna	Wannabe #1	2
Paulie Litt	Joey/Frankie/The Answer Man	2
Alissa Archer	Waitress	1
John Bobek	Waiter	1
Chad Broskey	Brian	1
Kristin Bryant	Dancer	1
Wayne Federman	Mr. Kaminsky	1
Jordan-Claire Green	Kelly	1
Moe Jimenez	Student	1
Bryant Johnson	Matt	1
Al Madrigal	Spanish Pocket Elf	1
Jack Plotnick	Pocket Elf	1
Daryl Sabara	TJ Taylor	1
Kelsey Sanders	Wannabe #2	1
Jim Wise	Mr. Malone	1

• The Waverly Sub Station is the Russo Family's sandwich shop. All 3 kids work there and hang out.
• The Magic Lair is where the Russo kids have magic class with their father. It is conveniently right behind the Waverly Sub Station, the family's sandwich shop.
• The Russo Household is where the Russo family lives. It's also connected to the magic lair and the sub station.
• School this is the school that Max, Justin, Alex, and their friends attend.

• The Duplication Spell
  • Incantation: Edgebonoutoosis (edge-bono-u-too-sis)
  • Description: Used to duplicate objects or people. (Note: needs concentration on the thing they are duplicating or else it may come out wrong.)
  • Appearance: "Crazy 10 Minute Sale"
  • Used by: Justin; Uses it at the beginning of the episode to duplicate a rabbit. However, he was thinking about dogs at the time and the duplicate rabbit ended up barking. Alex; Uses it to duplicate herself so that she could attend the Crazy 10 Minute Sale and magic class at the same time. However, she was thinking about the rabbit Justin made earlier and her duplicate came out barking. Later at the end of the episode she uses it to duplicate her dad. Unlike the other dopplegangers, it seemed to come out right.

• The Time-Rewinding Spell
  • Incantation: Mcweary Timereary (make-weary-time-reary)
    
  • Description: Used by wizards to transport themselves back an increment of time, be it seconds or minutes, to allow themselves to correct a mistake they may have made. Magical people know if this spell is cast but non-magical people have a sense of déjà vu.
    
  • Appearance: "First Kiss"
    
  • Used by: Justin; After accidentally shattering Jerry's priceless crystal ball, Justin uses this spell to restore it as good as new. Alex; As Justin continues to mess up his attempts at kissing Miranda, Alex uses this spell over and over again, at least 18 times. When Alex does the spell at the movie theater, it's revealed that the spell even rewinds other events, such as the taste test of Max's sandwich.

• The Serving Wench Spell
  • Incantation: "Take this girl with the skills of a bench and turn her into a Serving Wench."
    
  • Reverse: "Take this girl who's a great Serving Wench and give her back the skills of a bench."
    
  • Description: The spell to make a person a great waitress or waiter. The reverse is used to "give them back the skills of a bench".
    
  • Appearance: "New Employee"
    
  • Used by: Alex; Not wanting Harper to get fired from Waverly Sub Station, she uses the spell on Harper in order to increase her waitressing skills. Later, after Harper says that Alex is "fired from being her best friend", Alex goes over to the Gurtbarn, the place Harper is currently working, to apologize. Harper declines her apology, which makes Alex mad. Alex's uses the reverse version of the spell to "give her back the skills of a bench".

• The Sweater Appearing Spell
  • Incantation: Cashmeris Appearis (cashmere-is-appear-is)
    
  • Description: Used by wizards to create any form of a sweater they wish, be it simply a woollen sweater, or a cashmere sweater.
  • Appearance: "episode not aired"
    
  • Used by: Alex; uses it to conjure up a "cute" sweater.

• The Planet Transportation Spell
  
  • Incantation: Transportium Nextorbitorium (transport-ium-next-orbit-orium)
    
  • Description: Used by wizards to transport themselves and other objects to planets, as well, it can be used to transport them back from planets.
    
  • Appearance: "Disenchanted Evening"
    
  • Used by: Alex uses it to travel to and from Mars. Justin uses it when he finds out that their parents are charmed.

• Jacket Appearing Spell
  • Incantation: "To stop all the racket, I'll put on a jacket"
  • Description: A jacket appears on the user.
    
  • Appearance: "Disenchanted Evening"
    
  • Used by: Alex uses it when her mother tells her to put on jacket.

• Conjure Pancakes Spell
  • Incantation: Comakus Pancakus (come-make- us pancake-us)
    
  • Description: Conjures up a stack of pancakes.
    
  • Appearance: "Disenchanted Evening"
    
  • Used by: Alex uses it when she gets to school and skipped breakfast, and Max uses it when he gets left on Mars.

• Truth Spell
  • Incantation: Some people are evil, some people are kind, but now, all must speak their mind.
    
  • Description: Forces everyone in the room speak their mind.
  • Appearance: "Alex's Choice"
  • Used By: Alex uses it to make Gigi speak.the truth about her plan to make fun of Harper.

• Ear of a Bat Spell
  • Incantation: Some people are a gem, some are a rat, to learn who's who, give me the ear of a bat.
    
  • Description: Gives the user an ear of a bat to give them super sonic hearing.
    
  • Appearance: "Alex's Choice"
    
  • Used By: Alex uses to hear Gigi's plan to embarrass Harper at her tea party.

• Animal Transformation Spell
  • Incantation: Animosa Espinosa.
    
  • Reverse: Humanosa Espinosa.
    
  • Description: Transforms whom it's used on into animal of choosing. Reverse=Undoes spell (human again if used properly).
    
  • Appearance: "Curb Your Dragon"
    
  • Used By: Alex on her Dad that turned him into a goat. Alex on Max to turn him into a dog so they can get in the dog show. Also, she later used it on herself to lure the non-dragon dogs away. When she tried to undo, she turned into a tiger.

• PB&J Transformation Spell
  • Incantation: To satisfy my empty belly, make me a peanut butter and jelly.
    
  • Reverse: Although I like such tasty snacks, I'd rather have my brother Max. The reverse can be reworded to undo the same spell but with a person with a different name.
    
  • Description: Transforms the user into a PB&J sandwich.
    
  • Appearance: "Movies"
    
  • Used By: Max, thinking it will have the effect of giving him a sandwich. However, since the magic world takes spells literaly, the spell actually turned Max into a PB&J sandwhich.

• Teleportation Spell
  • Incantation: We had enough of all this fear, so hurry up and get us out of here.
    
  • Description: Teleports you to a different location.
    
  • Appearance: "Movies"
    
  • Used by: Justin, to make Alex and Justin escape the masked villain.

Main article: List of Wizards of Waverly Place episodes

Season	Ep #	First Airdate	Last Airdate
Season 1	22	October 12, 2007	2008

• In the pilot episode, Max mentions he is practicing for the new reality show, Dancing with my Sister; clearly, its a take-off of Dancing with the Stars.
• In Alex and Harper's "funky junky hat" song, one portion mentions Keira Knightley.
• Similar to "That '70s Show", in between scenes, the three main cast members are seen jumping up and down on the screen.
• "Edgebonoutoosis" is a reference to Bono and The Edge of the band U2.
• The original working title was The Amazing Hannigans then changed to The Amazing O'Malley's then Wizards of Waverly Place then "Disney Wizards" and lastly it was changed back to "Wizards of Waverly Place".
• In the theme song, the scene were Justin Russo is on the bathroom there is a picture of his parents that moves making reference to the pictures in Harry Potter.

• Official site
• Wizards of Waverly Place at the Internet Movie Database
• Behind-the-scenes pictures
• Wikia has a wiki about this topic: Wizards of Waverly Place

v • d • e Wizards of Waverly Place
Characters	Alex Russo • Justin Russo • Max Russo • Harper Evans • Theresa Russo • Jerry Russo • Minor Characters
Setting	Waverly Sub Station • Magic Lair
Episodes	Episodes list
Books	List of Wizards of Waverly Place Books
Related	It's a Laugh Productions, Inc.

v • d • e Disney Channel Original Series (2000-present)
American Dragon: Jake Long • Brandy & Mr. Whiskers • The Buzz on Maggie • Cory in the House • Dave the Barbarian • The Emperor's New School • Even Stevens • Hannah Montana • Kim Possible • Lilo & Stitch: The Series • Lizzie McGuire • Phil of the Future • Phineas and Ferb • The Proud Family • The Replacements • The Suite Life of Zack & Cody • That's So Raven • Wizards of Waverly Place