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Woolworths Supermarkets
Type	Subsidiary
Founded	1924
Headquarters	Bella Vista, New South Wales,  Australia
Key people	Michael Luscombe, CEO
Industry	Retail
Revenue	A$42.3 Billion (2007)
Employees	175,000
Parent	Woolworths Limited
Slogan	The Fresh Food People
Website	www.woolworths.com.au

Woolworths is the largest supermarket chain in Australia, owned by Woolworths Limited. It is colloquially known as "Woolies" and in Victoria trades as Safeway.

Contents 1 Advertising 2 Loyalty schemes 2.1 Discount Fuel Offers 2.2 Everyday rewards 2.3 Frequent Shopper Club 3 Private Label brands 4 Other Woolworths Limited supermarkets 5 References 6 External links

Woolworths advertises through television, radio, newspapers, catalogues, their website and in-store. The main slogan Woolworths has been using since the 1980s has been "The Fresh Food People" which is used prominently as part of their brand. Safeway, Purity and Roelf Vos also used the slogan as part of their brand. In the early 1990s, an advertising campaign for Woolworths was launched with an advertising jingle that continues today. However, when Woolworths introduced its second slogan "Bringing food to life", that was replaced with a newer one which used both slogans in their jingle. That slogan was eventually dropped and soon after that, reverted back to the original jingle.

In late 2005, a new second slogan "Low prices you can count on everyday" was launched. As of 2007, that second slogan has changed to "Low prices you can count on".

Since 1996 Woolworths has offered its customers a number of incentives for purchasing at their stores by subsidising petrol prices at Woolworths Caltex petrol stations and the now defunct Woolworths Plus Petrol. Discounts included 2-cent, 4-cent, 6-cent and in some regional areas 10-cent discounts on fuel when purchases over certain amounts were conducted. The current offer is a 4 cent discount when transactions of over $30 are conducted in-store, with a further 4 cent discount available if customers spend another $5 or more on other items at the petrol site.

In September 2007, a trial began in central west New South Wales of a Woolworths shopping card that automatically tracks supermarket purchases and stores fuel discount entitlements, thus eliminating the need for shoppers to retain paper coupons previously used for this purpose.^[1] This followed Woolworths announcement that is was planning to launch a general purpose credit card in 2008.^[2]

The Frequent Shopper Club, or F$C, is a reward program for shopping in Woolworths stores in Tasmania. It was started by Purity Supermarkets in the early 1990s before it was sold to Woolworths in the 1990s. It is still in use today.

• Woolworths Fresh
• Woolworths Select
• Woolworths Home Brand
• Woolworths Organics
• Woolworths Naytura
• Woolworths Freefrom
• Woolworths Essentials

• Woolworths trades as Safeway in Victoria
• In Tasmania, Woolworths traded as Roelf Vos and Purity prior to being rebranded as Woolworths in 2000
• Food For Less is a discount supermarket chain located in Queensland and New South Wales
• Flemings is a group of four inner-city Sydney supermarkets

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• Woolworths

v • d • e Woolworths Limited
Supermarkets	Woolworths · Safeway · Food For Less · Flemings
Liquor and hospitality	BWS · Dan Murphy's · Australian Leisure and Hospitality
Petrol	Caltex Woolworths/Safeway
General merchandise	Big W
Consumer electronics	Dick Smith Electronics/PowerHouse · Tandy
New Zealand (Progressive Enterprises)	Woolworths · Foodtown · Countdown · Woolworths @ Gull