You're with me, leather

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"You're with me, Leather" t-shirt sold by Gawker, Deadspin's parent company
"You're with me, Leather" t-shirt sold by Gawker, Deadspin's parent company

"You're with me, leather" is a pick-up line reportedly used by ESPN anchor Chris Berman in Scottsdale, Arizona, in the mid-1990s, according to an anecdote submitted by a reader of the sports website Deadspin and made popular on the site after it was posted on Deadspin on April 11, 2006.[1]

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According to the story, an anonymous contributor, whom Deadspin editor Will Leitch calls "a respected journalist," was flirting in a bar with an attractive woman wearing leather pants. However, his efforts proved unsuccessful when Berman, who was in Scottsdale to cover baseball spring training, walked by and told the woman "You're with me, leather." The woman immediately got up and left the bar with Berman.[2]

The relationship between Berman and the woman is unknown, although he was married with two children at the time of the story. While Berman has not publicly commented on the story, he allegedly responded angrily when he was asked whether he had ever visited Deadspin by a 15-year-old fan during the 2006 NFL Draft, where he hosted ESPN's coverage. Berman reportedly told the fan, "Why would I go and do that? That is such a stupid question. What are you, stupid? That is so stupid." [3]

"You're with me, leather," or YWML as it is also known, quickly became popular with Deadspin readers and sports bloggers, and has grown into an Internet phenomenon. "You're with me, ____," with other words or phrases inserted in place of "leather," is often repeated in response to news stories involving Berman. The phrase is also often used without context as a non sequitur or an inside joke.

  • Ted Miller, Seattle Post-Intelligencer: "Most gurus project the Seahawks will take a cornerback with the 31st pick, a theory that goes over well with fans who imagine a newcomer forming a ball-hawking tandem with Marcus Trufant that deadeyes spinning pigskins and exclaims: 'You're with me, leather!'"[8]
  • Tom Hoffarth, Los Angeles Daily News: "Does that mean ESPN's Chris Berman, good enough to do the Super Bowl commercial for the awful Disney remake of "The Shaggy Dog," wasn't synergetic enough to voice his own car? Is it because they couldn't come up with a catchy nickname for him? If only "Chris Airbag" could have been cast for the role, so Waltrip could have told him: 'You're with me, Leather.'"[9]
  • Dan Wetzel, Yahoo! Sports: "He is appropriately light, doesn't act like this is too important and, unlike Chris "You're with me, Leather" Berman, doesn't tip off the pick 10 seconds before it is announced with some horrible pun or play on words."[10]
  • CBS Sportsline.com SpiN On Sports cartoon: SPuN on the new NBA ball[11]
  • FSN Houston: Displayed info box with the text, "Astros lead the majors with 112 double plays this season" with the title, "You're with me, leather"during a broadcast of the Houston Astros vs New York Mets game on July 23, 2006.[12]
  • NBCSports.com When the announcement on December 11, 2006 came about that the NBA was switching back to the old basketball after the failure of the synthetic model, NBC Sports had the tagline "We're with you, Leather"

  1. ^ "He ... Could ... Go ... All ... The ... Way!", Deadspin, 2006-04-11. Retrieved on 2006-07-24.
  2. ^ Tom Hoffarth. "The dubious dozen", Los Angeles Daily News, 2006-11-27. Retrieved on 2007-01-13.
  3. ^ http://www.deadspin.com/sports/espn/for-the-record-we-dont-advise-this-170954.php
  4. ^ "Tony Kornheiser Is Into Leather", Deadspin, 2006-04-13.
  5. ^ "'Countdown with Keith Olbermann' for April 26", MSNBC, 2006-04-26.
  6. ^ "Neil Everett's Death Wish", Deadspin, 2006-05-16.
  7. ^ "Mickelson's final round blog", ESPN.com, 2006-06-19.
  8. ^ Ted Miller. "Can't see fun of draft day? You're not trying.", Seattle Post-intelligencer, 2006-04-29.
  9. ^ Tom Haffarth. "Disney's Small World (Cup)", Los Angeles Daily News, 2006-06-02.
  10. ^ Dan Wetzel. "Winners and losers", Yahoo! Sports, 2006-06-29. Retrieved on 2006-07-10.
  11. ^ John Moore (2006-07-10). SPuN on the new NBA ball. CBS Sportsline.com. Retrieved on 2006-07-10.
  12. ^ "Hello, FSN Southwest!", Deadspin, 2006-07-24. Retrieved on 2006-07-24.
  13. ^ "YWML Suddenly Huge With 13-Year-Olds", Deadspin, 2006-06-20.

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