Yum! Brands

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YUM! Brands, Inc.
Type Public (NYSE:YUM)
Founded 1997
Headquarters Louisville, Kentucky
Key people David C. Novak, Chairman & CEO
Industry Restaurants
Revenue USD$9.561 billion USD (2006)
Net income $824 million USD (2006)
Employees 53,200 (Dec 2006)
Divisions A&W Restaurants
East Dawning (东方既白)
KFC
Long John Silver's
Pizza Hut
Taco Bell
Wing Street
Slogan "Alone we're delicious... Together we're Yum!"
Website www.yum.com

Yum! Brands, Inc. (NYSE: YUM) or Yum! is a Fortune 500 corporation, that operates or licenses A&W (excluding Canada), KFC, Long John Silver's, Pizza Hut, and Taco Bell restaurants worldwide. Based in Louisville, Kentucky, it is the world's largest quick-service restaurant company in terms of system units — over 34,000 restaurants around the world in more than 100 countries and territories.[1] In 2002, Yum!'s global sales totaled more than $9 billion (US).

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Yum! was created on October 7, 1997, as Tricon Global Restaurants, Inc. an independent, publicly owned company, as a result of a spin-off from PepsiCo, which owned and franchised the KFC, Pizza Hut and Taco Bell brands worldwide. The chain continues to sell PepsiCo beverages and other products.

David C. Novak became Chief Executive Officer of Yum! on January 1, 2000 and Chairman of the Board on January 1, 2001. He also serves as President of Yum!, a position he has held since October 21, 1997. Mr. Novak previously served as Group President and Chief Executive Officer, KFC and Pizza Hut from August 1996 to July 1997, at which time he became acting Vice Chairman of Yum! He is a director of J.P. Morgan Chase. Novak is a member of the Yum! Brands Executive/Finance Committee.

In March 2002, Tricon announced the acquisition of Yorkshire Global Restaurants, headquartered in Lexington, Kentucky, which owned the Long John Silver's and A&W All-American Food chains. At that time, management announced its intention to change the company's name to Yum! Brands, Inc., which better reflected the entire portfolio of restaurants/brands as well as the company's New York Stock Exchange ticker: YUM. The Yorkshire acquisition was completed May 7, 2002, to drive the company's commitment to multibranding. In May 16, 2002, the name change became effective after a vote during the company's Annual Meeting of Shareholders. In June 17, 2002, Yum! executed a two-for-one stock split.

In 2004 and 2005, Yum! Brands was the target of boycotts by the American Decency Association for its advertising on what it calls "trashy shows" and by the Organic Farmers & Gardeners Union for alleged "sweatshop conditions" among farm workers [2].

In February 1, 2006, the announcement was made that Yum! Brands had become the first official sponsor of the Kentucky Derby,[3] which would henceforth be called "The Kentucky Derby Presented by Yum! Brands".

The terms KenTaco Hut, Kentucky Fried Taco Hut, and Colonel's Taco Hut are among the colloquial names referring to a unit that houses multiple Yum! Brands properties. However, the menu at such units may be more limited.

  1. ^ http://www.yum.com/about/default.asp
  2. ^ http://www.organicconsumers.org/corp/exploit122704.cfm
  3. ^ http://web.archive.org/web/20060517235236/http://money.cnn.com/2006/05/05/news/companies/yum_derby/index.htm

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Yum! Brands, Inc.
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